Fans can enter for the chance to win the new
Jayson Tatum Autographed Size 15 Air Jordan XXXVI 'Ruffles' Player
Exclusive sneakers by purchasing a specially marked Ruffles®
bag
PLANO,
Texas, June 15, 2022 /PRNewswire/ -- As
Jayson Tatum sets his sights on an
NBA Championship, Ruffles® is bringing extra heat to the court with
an exclusive sneaker collaboration with the three-time NBA
All-Star, NBA Eastern Conference Finals MVP and Ruffles Chip Deal™
athlete. The brand is also heating things up on store shelves with
the release of a brand-new flavor innovation, Ruffles Spicy Dill
Pickle, which gives a fiery kick to the classic pickle taste fans
know and love.
As a brand famous for the ridges on its chips, Ruffles has been
on a mission to inspire fans across the nation to unapologetically
own what makes them unique – their "ridges." Often, the clothes and
shoes we wear are an extension of who we are, which is why the
Official Chip of the NBA and Tatum teamed up to create the Air
Jordan XXXVI 'Ruffles' Player Exclusive sneakers and have devised
the perfect game plan to help fans add these one-of-a-kind sneakers
to their collection.
Starting today, fans can simply purchase a specially marked bag
of the new Ruffles Spicy Dill Pickle, Ruffles Original, Ruffles
Cheddar & Sour Cream or Tatum's signature flavor, Ruffles
Flamin' Hot® BBQ, and enter the code on the bag at
RufflesSneakers.com for a chance to win one of the weekly
sneaker sweepstakes prizes. For each code redeemed, fans will also
be entered into the grand prize Jayson Tatum Bundle drawing, which
includes an autographed Nike Swingman player jersey, Wilson NBA
authentic indoor/outdoor basketball and an autographed pair of size
15 Air Jordan XXXVI Player Exclusive sneakers.
"When I launched my signature flavor with Ruffles, I was already
imagining a custom PE to match," said Tatum. "I love how they
turned out, definitely indicative of my style and my game. I hope
when kids saw me wearing them, it reminded and encouraged them to
dream big and OWN YOUR RIDGES®."
Dripping with detail, the shoes are bold, colorful and bright
and incorporate elements of both Tatum and Ruffles throughout.
While the shoes depict the signature Ruffles color scheme and ridge
elements, the inclusion of Tatum's logo, number and son's name
showcases just who inspired these originals. All collectible
sneakers will feature Tatum's signature and are created in size 15
to reflect his shoe size.
"Jayson has been an amazing partner, and we were excited to team
up with him again to give consumers a chance to win a pair of these
unique Jordan XXXVI Player Exclusives. Our Chip Deal athletes, like Jayson, embody our
brand motto, owning their ridges in all aspects of life – and these
shoes depict the boldness and playfulness that's become synonymous
with owning your ridges," said Stacy
Taffet, senior vice president of marketing, Frito-Lay North
America. "But more than that, we're thrilled to be able to take
this sneaker collaboration one step further to meet our fans where
they are at the intersection of hoops and sneaker culture, as well
as bring them a delicious new flavor that we know they'll
love."
The new Ruffles Spicy Dill Pickle is available for a limited
time in stores nationwide and on snacks.com in 8.0oz bags for
$4.79 and 2.5oz bags for $2.19. The contest window opens today and will
close on July 31. Be sure to follow
Ruffles on Twitter, Instagram, Facebook and YouTube for
more information.
About Ruffles
Ruffles is one of many Frito-Lay North
America brands – the $19 billion convenient foods
division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com/, the Snack
Chat blog, http://www.snacks.com/ and on
Twitter http://www.twitter.com/fritolay.
About Frito-Lay North America
Frito-Lay North America
is the $19 billion convenient foods
division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito-Lay snacks
include Lay's and Ruffles potato chips, Doritos tortilla chips,
Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $70 billion in net
revenue in 2020, driven by a complementary food and beverage
portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker,
Tropicana and SodaStream. PepsiCo's product portfolio includes a
wide range of enjoyable foods and beverages, including 23 brands
that generate more than $1 billion each in estimated
annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information,
visit www.pepsico.com.
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SOURCE Frito-Lay North America