Kicking off ahead of World Environment Day,
the brand has also partnered with reforestation non-profit One Tree
Planted to support urban tree planting in NYC, LA and Chicago
CHICAGO, June 3, 2022
/PRNewswire/ -- EVOLVE, the brand known for its portfolio of
plant-based protein shakes, powders and bars, has partnered with
global reforestation non-profit One Tree Planted to find outdoor
enthusiasts who are doing their part to protect and preserve the
outdoors in their communities. Whether you're volunteering in a
community garden, starting a compost program, or educating your
neighbors about the importance of recycling -- EVOLVE wants to hear
about it! Three entrants will be selected to receive $10,000 each to use toward their community
initiative.
To apply, participants must post a video between June 3 and July 1, 2022, no longer than
30 seconds, to Instagram or Twitter describing how they are
protecting and preserving the outdoors and what they would do with
$10,000 to further those efforts*.
All eligible entries will be judged by a panel of qualified judges
that may include EVOLVE council ambassador, intersectional
environmental activist, eco-communicator and author, Leah Thomas, also known as @GreenGirlLeah.
Entries must be captioned with #EvolveOutdoors, #Contest, and must
follow and tag @DrinkEvolve to be entered. For every entry, EVOLVE
will donate $1 to One Tree Planted,
up to $5,000**.
The initiative and partnership supports EVOLVE's new Plant-Based
for the Outdoors commitment and ongoing mission to help protect and
provide access to the outdoors. To further that mission, the brand
is evolving its packaging to be more plant-based, evolving what
"sustainable" can mean for protein by using sustainable peas, and
evolving cities by planting trees where they're needed.
"Being a plant-based protein brand comes with responsibility,"
said Anuj Bhasin, VP of Protein and
Fitness Brands at PepsiCo. "Everything from EVOLVE's packaging, to
the delicious protein inside, is being evaluated to make sure we're
living up to our goal of helping to protect the outdoors. One Tree
Planted is the ideal partner to bring this mission to life in a
tangible way. By working together, we're giving people who share
our mission the opportunity to make a bigger impact in their
communities by planting trees in urban areas that need them. This
is important because planting the right species of trees can have a
positive impact in improving air quality, decreasing urban heat and
fostering biodiversity."
"It is critical that we plant trees in urban areas for all of
the benefits that trees provide -- from urban heat mitigation, to
creating breathable air, to fostering a stronger sense of
community," said Tanner Haid, Senior
Manager of Urban Forestry at One Tree Planted. "We commend EVOLVE's
investments in planting trees with the communities that need them
most. Together, we will make a lasting impact for generations to
come."
As part of the partnership with One Tree Planted, EVOLVE has
committed to planting $100K worth of
trees in NYC, Chicago and
Los Angeles in 2022. To kick off
the partnership, EVOLVE hosted a planting event in New York City's Highbridge Park on
May 17, rallying a group together to
plant American Chestnut trees along the Harlem river to transform
former illegal dumping grounds into a vibrant green space which can
help lower urban temperatures.
Future tree planting events are planned for later this year.
Multi-park Los Angeles tree
planting projects will primarily focus on increasing tree canopy
cover in highly urbanized areas. A Chicago tree planting project will be
specifically tailored to increasing the diversity of tree canopy,
which will help attract different species of animals and insects to
the Big Marsh area, also a former dumping ground.
To learn more about EVOLVE and the Plant-Based for the Outdoors
commitment, visit DrinkEvolve.com/Mission. For Official Contest
Rules, including how to enter, odds, prize details, and
restrictions, visit DrinkEvolveOutdoors.com.
* NO PURCHASE NECESSARY. Contest submission phase begins at
9:00 AM ET on 6/3/22 and ends at 11:59:59 PM ET on 7/1/22. Open only to legal
residents of 50 US/DC who are 18 years or older. Click Here for
Official Rules, including how to enter, prize details and
restrictions. Void where prohibited. Msg&data rates may
apply.
** For the first 5,000 entries, up to a
$5,000 donation. Only the Sponsor
will make all of the donations to One Tree Planted.
About the EVOLVE® Brand
At EVOLVE, we believe that the outside brings out our best side.
Whether it's fresh air or a fresh perspective, we find growth in
the outdoors. That's why we bottled up that outdoor feeling and
combined it with great-tasting plant-based protein. Our portfolio
of products are Vegan, Non-GMO Project Verified and include
functional attributes that help support an active lifestyle. From
sourcing more sustainable ingredients to working to improve the
sustainability of our packaging, we're always evolving. To help
ensure access and connection to the outdoors for all people, EVOLVE
is a proud supporter of the National Park Foundation. For more
information, please visit drinkevolve.com or follow
@drinkevolve.
About One Tree Planted
One Tree Planted is a 501(c)(3) nonprofit on a mission to make
it simple for anyone to help the environment by planting trees.
Their projects span the globe and are done in partnership with
local communities and knowledgeable experts to create an impact for
nature, people, and wildlife. Reforestation helps to rebuild
forests after fires and floods, provide jobs for social impact, and
restore biodiversity. Many projects have overlapping objectives,
creating a combination of benefits that contribute to the UN's
Sustainable Development Goals. Learn more at
onetreeplanted.org.
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SOURCE PepsiCo