Brand launches campaign to help consumers
avoid FOMO with limited-edition "No Mo' FOMO" chip kit and unique
Snapchat lens
PLANO,
Texas, June 2, 2022 /PRNewswire/ -- After more
than two years of missing out on many get togethers, we're all
ready to get out there and live our best lives. But summer fun can
also lead to FOMO: the "Fear of Missing Out." To ensure this
doesn't happen Tostitos has again teamed up with actor Dan Levy with its newest campaign: "Don't Miss
the Good Stuff."
The campaign, which drops today (see here) highlights good
things that happen when you are around the Tostitos chip and dip
bowl with friends. In the commercial, Levy misses out on a few
milestone moments that his friends experience because he steps away
from the Tostitos – from a baby's first steps to a proposal – until
finally he refuses to miss any more fun by staying close to the
Tostitos chips and dip.
"I had a great time working with Tostitos last year. It's a
really fun and supportive team," said Levy. "So, when they asked me
back this year for their new campaign, it was a no brainer."
Campaign Ensures Consumers Don't Miss Out
Tostitos has
introduced a new party game on Snapchat called "FOMO or F No!" –
using chips as the cards. The new interactive Snapchat lens
uses augmented reality to display a different trend on top of your
chip each time you hold one up to your phone. The game will feature
trends such as Frosted Tips, Switch to a Flip Phone, Pineapple on
Pizza, and Face Tattoos. Consumers will then have to decide if they
would fear missing out on the trend or if it's one they were happy
to skip.
Tostitos has also partnered with the MTV Movie & TV Awards
to make sure no one has FOMO during their watch parties. A never-
before-seen commercial will air during the show that shows MTV
celebrities Josh Horowitz,
Mark Long and Nia Moore making memories of their own by
playing "FOMO or F No!" in the greenroom. The game will also be
featured on the pre-show red carpet and the show's social channels.
Be sure to grab your Tostitos and some friends and tune in on
Sunday, June 5.
Tostitos is also releasing a new No Mo' FOMO chip kit so
consumers never have to miss out on delicious flavors. This
limited-edition kit includes three of Tostitos' most-popular
flavors: Hint of Spicy Queso, Hint of Guacamole and Habanero.
Packaged inside an interactive box with Tostitos' new signature
sound and lighting, this limited-time offering takes any moment up
a notch— and brings together all your favorite flavors in one
place. Consumers have a chance to get their hands on one of these
limited-edition kits by keeping an eye out for an "unboxing" video
during the summer months on Tostitos' Instagram and commenting with
their favorite Tostitos flavor.
"Tostitos aims to help foster the amazing moments that happen
around the Tostitos chip and dip bowl – and who better than
Dan Levy to depict how we all feel
if we miss something memorable when we are amongst loved ones,"
said Anya Schmidt, marketing senior
director, Frito-Lay North America. "From festive flavors to new
games, this campaign is all about giving Tostitos fans new reasons
to enjoy their time with friends – and never miss out on the good
stuff."
For more details on Don't Miss the Good Stuff, the Snapchat
game, how to get your hands on a No Mo' FOMO chip kit, and
all things Tostitos, head to www.tostitos.com or follow Tostitos on
TikTok, Instagram, Facebook, Twitter and YouTube.
About Tostitos®
Tostitos is one of many Frito-Lay North America brands –
the $19 billion convenient foods division of PepsiCo,
Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on
Twitter http://www.twitter.com/fritolay.
About Frito-Lay North America
Frito-Lay North America
is the $19 billion convenient foods
division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito-Lay snacks
include Lay's and Ruffles potato chips, Doritos tortilla chips,
Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo
generated $70 billion in net revenue in 2020, driven by a
complementary beverage and convenient foods portfolio that includes
Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker,
and SodaStream. PepsiCo's product portfolio includes a wide range
of enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in estimated annual
retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability at the center of how we will create value and growth
by operating within planetary boundaries and inspiring positive
change for planet and people. For more information,
visit www.pepsico.com.
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SOURCE Frito-Lay North America