Frito-Lay Variety Packs are teaming up with
three iconic celebrities – Martha
Stewart, Mario Lopez and
Mark Morrison – to help fans make
every moment even more iconic
PLANO, Texas, May 16, 2022 /PRNewswire/ -- The excitement
that comes from opening Frito-Lay® Variety Packs and selecting that
perfect snack for the perfect occasion is unmatched. To help fans
turn up every moment all summer long, Frito-Lay Variety Packs
are launching "Unbox the Icons" and joining forces with three
people who know a thing or two about how to reach iconic status:
Mario Lopez, Martha Stewart, and Mark
Morrison.
To kick off the campaign, Frito-Lay Variety Packs tapped beloved
iconic actor and television host, Mario
Lopez, as well as best-selling cookbook author and
entrepreneur, Martha Stewart, to
curate their own signature Frito-Lay Variety Pack "ICONIC Boxes"
filled with their favorite things including Frito-Lay snacks to
help consumers turn up every moment.
"Throughout my career and personal life, I've learned to savor
the moments, even the ones that seem ordinary, because you never
know when something can become extraordinary, giving you a memory
that lasts a lifetime," said Lopez. "Many of my favorite memories
were shared over snacks, which is why I'm excited to partner with
Frito-Lay Variety Packs and help create my own 'ICONIC Box' that
will help you turn up every moment."
"The best part about spending time with friends and families is
the shared joy that comes with making memories over a delicious
snack," said Martha Stewart. "With
the Frito-Lay Variety Pack 'ICONIC Box,' you can now snack like me
to elevate your dining experience. Who says the simple things can't
be refined?"
Mario's "ICONIC Box" will help you turn up the tunes and the
heat and includes:
- Funyuns® Flamin' Hot® Onion Flavored Rings, Doritos® Spicy
Nacho Cheese Flavored Tortilla Chips, Cheetos® Flamin' Hot® Limon
Cheese Flavored Snacks
- Mario's favorite hot sauce
- Wireless headphones and one year Spotify Premium
subscription
- "Unbox the Icons" branded bucket hat, chip clips and pins
- Fujifilm instant camera with refill cartridges
Martha's "ICONIC Box" will elevate any dining experience and
includes:
- Ruffles® Original Potato Chips, Lay's® Sour Cream & Onion
Flavored Potato Chips, Ruffles® Cheddar and Sour Cream Flavored
Potato Chips
- $150 gourmet steak gift card
- Signed Martha's American Food cookbook
- Sur La Table canister of gourmet sea salt and cooking
class voucher for two
- Branded "Unbox the Icons" apron, chip clips and pins
Now you have a chance to snack just like your favorite icon —
from Mario's hot sauce and Cheetos to Martha's steak tartare and
Ruffles. Fans can win one of the limited-edition Frito-Lay Variety
Pack "ICONIC Boxes" by heading to Mario's and
Martha's Instagram posts starting today through June 5. For a chance to win, consumers must
comment with their favorite Frito-Lay snack and use #UnboxTheIcons
and #Entry.
As a part of the campaign, Frito-Lay Variety Packs have also
teamed up with legendary R&B singer, Mark Morrison, to reimagine his 90s hit, "Return
of the Mack." In a new television commercial released today,
Morrison will "Turn Up the Snacks," showing viewers how everyday
moments with Frito-Lay Variety Packs can be taken to new
heights.
"We knew there was no better way to remind fans about how
Frito-Lay Variety Packs turn up every moment than by partnering
with the iconic forces of Mark
Morrison, Mario Lopez, and
Martha Stewart," says Leslie Vesper, Vice President of Marketing,
Frito-Lay North America. "From
life's biggest celebrations to the smallest gatherings among
friends, Frito-Lay Variety Packs have always been part of those
moments, helping turn them from ordinary to extraordinary."
To learn more about "Unbox The Icons" and the Instagram contest
(including full terms and conditions), head to
www.fritolayvarietypacks.com/unboxtheicons.
About Frito-Lay North America
Frito-Lay North America is the $19
billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, NY.
Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos
tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded
dips, SunChips multigrain snacks and Fritos corn chips. The company
operates 30+ manufacturing facilities across the U.S.
and Canada, more than 200 distribution centers and services
315,000 retail customers per week through its direct-store-delivery
model. Learn more about Frito-Lay at the corporate
website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated
$70 billion in net revenue in 2020,
driven by a complementary beverage and convenient foods portfolio
that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola,
Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability at the center of how we will create value and growth
by operating within planetary boundaries and inspiring positive
change for planet and people. For more information, visit
www.pepsico.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/frito-lay-variety-packs-invite-fans-to-unbox-the-icons-and-celebrate-lifes-extraordinary-moments-301546847.html
SOURCE Frito-Lay North
America