Limited-edition Doritos bags open the portal
for access to the virtual concert on June
23
PLANO,
Texas, May 10, 2022 /PRNewswire/ -- Hold
onto your cassette tapes because the highly anticipated Stranger
Things 4 premiere is this month and Doritos, in partnership
with Netflix, is bringing fans a musical experience unlike any
other with the first-ever "Live From The Upside Down" virtual
concert on June 23.
The story goes that back in 1986, a tour bus crashed near
Hawkins, Ind., headed to Doritos
Music Fest '86 – the greatest concert that never happened. The
musicians disappeared into another dimension and the show was
canceled… until now. Doritos opened a portal and is now inviting
fans to virtually step inside to watch these '80s music icons
perform during "Live From The Upside Down." The can't-miss lineup
features '80s headliners including The Go-Go's lighting up the
stage to fan favorites like "We Got the Beat" and "Our Lips are
Sealed," Corey Hart singing
"Sunglasses at Night" and "Never Surrender," and Soft Cell
performing "Tainted Love." As the fans are pulled deeper into the
Upside Down, they will be shocked to see decade-defying pop star
Charli XCX take the stage and perform a surprise collaboration with
one of the '80s bands.
"It's one thing to be able to share my music with my fans but
having the opportunity to perform alongside some of the most iconic
bands and singers is truly something out of this world," said
Charli XCX. "Doritos is doing something really cool by giving
Stranger Things fans a new way to celebrate their favorite show
with 'Live From The Upside Down.' I can't wait for everyone to join
us for this concert!"
Doritos will be the only way into the concert, so fans can pick
up a bag of Doritos or Doritos 3D Crunch featuring the limited-time
Stranger Things packaging while they're on store shelves or
visit Doritos.com/StrangerThings to reserve their ticket.
"Doritos and Netflix Stranger Things are the perfect combination
because we are truly taking it back to 1986 where it all started,"
said Caio Correa, senior marketing
director, Frito-Lay North America. "This is the year the original
Doritos Cool Ranch flavor was brought to market and the year this
season of Stranger Things takes place. Talk about a strange
coincidence! We can't wait for our fans to join us and Netflix for
this first-of-its-kind 'Live From The Upside Down' concert."
"Partnering with Doritos on Stranger Things was a no-brainer for
us," said Magno Herran, director of
marketing partnerships, Netflix. "We're always looking for ways to
give back to our fans and drive conversation in the real world, and
Doritos is a bold brand partner who was willing to head into the
Upside Down, face a demogorgon or two, and bring some of the best
music of the '80s to fans in a truly unexpected way."
Stranger Things Partnership Unlocks New Doritos
Limited-Edition Flavor
In addition to the "Live From The Upside Down" concert, Doritos is
releasing a new limited-time flavor – Doritos 3D Crunch Three
CheeseTM – chips literally featuring another dimension.
Doritos 3D Crunch Three Cheese brings together cheddar, Monterey
Jack and parmesan cheese with a three-dimensional crunch that's
bursting with flavor. The newest limited-time flavor joins six
other flavors – Doritos 3D Crunch Spicy Ranch, Doritos 3D Crunch
Chili Cheese Nacho, Doritos Nacho Cheese, Doritos Cool Ranch,
Doritos Spicy Sweet Chili, and Doritos Spicy Nacho – that will all
feature the limited-edition Stranger Things packaging. To up
the ante, fans who find exclusive "golden" tickets hidden across
three 3D Crunch flavors – Three Cheese, Spicy Ranch and Chili
Cheese Nacho – will win an official replica of the guitar
prominently featured in Stranger Things 4.
Custom Concert Merchandise Gets Fans Ready for the
Concert
No concert is complete without the perfect swag to commemorate
the experience. Skip the line and purchase your own one-of-a-kind
"Live From The Upside Down" merchandise at
Doritos.com/StrangerThings. As part of a bundle with chips,
consumers can get their hands on:
- T-shirts: The ultimate concert staple. Enough said.
- Bags: As you make your way into the Upside Down, you of
course need a place to store the essentials like a flashlight to
see in front of you, a camera to document your experience and your
Doritos 3D Crunch Three Cheese in case you run into a demogorgon
(or realistically if you need something to snack on).
- Poster: Spice it up with a concert poster, but brace
yourself in the middle of the night, because something may pop out
and snatch you back into the Upside Down.
Want to feel like a VIP?
Create your own concert badge
by uploading your photo to Doritos.com/StrangerThings with the
hashtag #LiveFromTheUpsideDown for the chance to be featured on the
website.
The limited-edition bags are available now in retailers
nationwide, so be sure to pick up a bag to open the portal and
enjoy the show. Fans can also visit Doritos.com/StrangerThings for
more details and surprises. Be sure to tune in to Netflix on
May 27 to experience the season
premiere of Stranger Things 4 prior to the concert.
About Doritos
Doritos believes there's boldness in everyone. We champion those
who are true to themselves, who live life fully engaged and take
bold action by stepping outside of their comfort zone and pushing
the limits. Doritos is one of many Frito-Lay North America brands –
the $17 billion convenient foods division of PepsiCo,
Inc. (NASDAQ: PEP), which is headquartered in Purchase,
NY. Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/, and on
Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated $70 billion in net revenue in 2020, driven
by a complementary beverage and convenient foods portfolio that
includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain
Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a
wide range of enjoyable foods and beverages, including many iconic
brands that generate more than $1 billion each in estimated annual
retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability at the center of how we will create value and growth
by operating within planetary boundaries and inspiring positive
change for planet and people. For more information,
visit www.pepsico.com.
About Netflix
Netflix is the world's leading streaming
entertainment service with 222 million paid memberships in over 190
countries enjoying TV series, documentaries, feature films and
mobile games across a wide variety of genres and languages. Members
can watch as much as they want, anytime, anywhere, on any
Internet-connected screen. Members can play, pause and resume
watching, all without commercials or commitments.
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SOURCE Frito-Lay North America