PLANO, Texas, Feb. 2, 2022 /PRNewswire/ -- As the most iconic
brand in the snack game, Lay's® has been present for moments, both
big and small, in people's lives for more than 75 years. America's
favorite potato chip is now delivering more smiles through the
release of its first Super Bowl campaign in 17 years, reminding
people to Stay Golden™ through life's moments. The campaign kicks
off with an in-game spot starring two comedic masterminds who have
brought hilarity to fans on the big and small screens for years –
irreverently funny best friends Seth
Rogen and Paul Rudd.
Fans have wondered what Rogen and Rudd were up to following the
release of two Lay's teaser videos (found here and here). Does
Rogen have a stalker? Why are they on a retro road trip? In the
commercial released today, fans finally learn that those moments
were memories shared between Rogen and Rudd along with a bag of
Lay's. The journey down memory lane is filled with good times,
scary times and even some hilarious mishaps, and Lay's was there
through it all. The commercial makes one thing clear – this classic
comedic duo has been a trio all along.
"I love working with Seth because we always have a good time
together," said Rudd. "Any chance I get to spend time with Seth AND
eat potato chips is a win."
Rogen and his longtime friend and writing partner, Evan Goldberg, collaborated with Lay's on the
script. Goldberg, the renowned director, screenwriter, and
producer, who has brought fans some of the most beloved comedic
movies of all time such as "Superbad" and "This is the End,"
directed the commercial.
"I love Paul and I love Lay's, so co-writing this Super Bowl
spot was really a no brainer!" said Rogen.
Helping Fans "Stay Golden"
Starting Super Bowl
Sunday, Lay's is launching the #LaysGoldenDuet Hashtag Challenge on
TikTok to help fans "Stay Golden" just like Rogen and Rudd did in
the commercial. Fans are invited to duet a video of Rogen and
Rudd's road trip scene and belt out their own version of
international superstar and five-time GRAMMY Award-winning artist
Shania Twain's hit song "You're Still the One" with a friend.
"From everyday occasions, to family holidays, to memorable
moments with friends, everyone has joyful memories with Lay's – a
brand that's been there, spreading smiles for decades," said
Rachel Ferdinando, senior vice
president and chief marketing officer, Frito-Lay North America. "This campaign brings
Lay's back to the Super Bowl in a huge, hilarious way by staying
true to our brand purpose and reminding us to 'Stay Golden' no
matter what life throws our way."
Additionally, to celebrate football fans who rally for their
teams season after season, Lay's recently introduced Golden Grounds™, a first-of-its-kind lineup of
NFL-inspired chips, before NFL playoffs. The limited-edition chips
were created using potatoes grown in fields mixed with sacred soil
pulled directly from NFL stadiums and fields.
Frito-Lay's Super Bowl Take-Over
In addition to the
in-game advertisement from Lay's, Frito-Lay also has a second spot
during the Super Bowl. For the first time, Frito-Lay's Flamin' Hot®
brand will have its own in-game commercial featuring both Doritos®
and Cheetos®, showing fans what the world would look
like with a little more Flamin' Hot.
Frito-Lay and PepsiCo Beverages have also teamed up for a joint
NFL Playoff campaign, Road to Super Bowl. The commercial features
the breadth of the food and beverage portfolio and is aimed to
excite fans gearing up for Super Bowl LVI with the help of five
beloved Super Bowl Champions.
To learn more about Lay's and its Super Bowl commercial, fans
can check out Lay's on Facebook, Instagram, Twitter, and
YouTube.
About Lay's
Lay's is one of the brands that makes
up Frito-Lay North America, the $18
billion convenient foods division of PepsiCo, Inc.
(Nasdaq: PEP), which is headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/ and on
Twitter http://www.twitter.com/fritolay. Learn more about
Lay's by visiting www.facebook.com/lays or on Twitter
at www.twitter.com/lays. You can also follow Lay's on
Instagram by visiting http://instagram.com/lays.
About Frito-Lay North
America
Frito-Lay North
America is the $18 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, N.Y.
Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos
tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded
dips, SunChips multigrain snacks and Fritos corn chips. The company
operates 30+ manufacturing facilities across the U.S. and
Canada, more than 200 distribution
centers and services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated
$70 billion in net revenue in 2020,
driven by a complementary beverage and convenient foods portfolio
that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola,
Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
many iconic brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability at the center of how we will create value and growth
by operating within planetary boundaries and inspiring positive
change for planet and people. For more information,
visit www.pepsico.com
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SOURCE Frito-Lay North
America