PURCHASE, N.Y., Jan. 13, 2022 /PRNewswire/ -- As the playoff
season kicks off this weekend, Frito-Lay and PepsiCo Beverage
brands are teaming up for "Road to Super Bowl," a
campaign taking fans on an adventure leading up to Super Bowl
LVI with the help of five beloved Super Bowl champions:
Peyton Manning, Eli Manning, Jerome
Bettis, Victor Cruz and
Terry Bradshaw.
The campaign is the latest in a decades-old relationship with
the NFL and Super Bowl, and one of the best times of year to
celebrate a savory, crunchy Frito-Lay snack with a cool, refreshing
PepsiCo beverage.
"PepsiCo is synonymous with the gameday viewing experience, and
no other company can bring together snacks and beverages for the
complete NFL package," said Greg
Lyons, SVP and Chief Marketing Officer, PepsiCo Beverages
North America. "We know that 90 percent of households will be
enjoying snacks and beverages together on Super Bowl Sunday, but
this year, we're starting the journey to L.A. a little early with
some of our favorite brands."
"We wanted to start the playoff season in a joyful, celebratory
way, so we're featuring legendary players and iconic brands all in
one fun-filled campaign," Rachel
Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America. "From the start of the
road trip to the pit stops along the way, the journey is fueled by
the best in snacks and beverages – game-day favorites that only
PepsiCo can deliver."
"Road to Super Bowl" Gets Fans on the Bus!
In the
commercial, the Mannings are joined by Bettis and Cruz, as Jerome
"The Bus" Bettis organizes an actual bus to take the Super Bowl
champions back to The Big Game – and, as you'd imagine, antics
ensue. From hitting the road with half a house hitched to the bus
to an impromptu sing-along to Olivia
Rodrigo's number one hit 'good 4 u' to Bradshaw joining the
road trip in a "special seat" just for him, the spot showcases the
camaraderie that can happen when enjoying football – and your
favorite snacks and drinks. The campaign kicks off today and will
air digitally and on television from Super Wild Card Weekend
through Championship Sunday.
"This commercial has it all – a combined 10 Super Bowl rings
among the players, the best gameday drinks and snacks from PepsiCo
Beverages and Frito-Lay, and of course I got to work alongside my
brother," said Eli Manning. "The
post-season is always an exciting time of year and I hope this
campaign helps get fans geared up for The Big Game as we take them
with us on the road to Super Bowl LVI. We have a ton of big, funny
personalities in this commercial, so I hope everyone enjoys
watching it as much as we enjoyed filming it."
The gameday fun continues with NFL-themed Frito-Lay packaging
and displays of Frito-Lay and PepsiCo Beverage products available
at retailers now through mid-February. When consumers scan or
purchase one of the specially-marked products and enter a code,
they have a chance to win NFL gear to get ready for Super Bowl
Sunday.
Frito-Lay's Road to Super Bowl
Frito-Lay is taking
over the Super Bowl LVI screen with two in-game spots featuring
Flamin' Hot products and Lay's. Flamin' Hot will include both the
Doritos and Cheetos brands as well as other friends who embody the
Flamin' Hot spirit. The Lay's Super Bowl LVI campaign announcement
comes on the heels of its recent Golden
Grounds release, a product made from potatoes grown in
fields mixed with sacred soil pulled directly from NFL stadiums and
fields to create a limited-edition line of chips for the most
passionate of football fans.
To bring the on-screen entertainment to life, Frito-Lay is
hosting "Calle de Crunch," an in-person experience at LA Live on
the days leading up to Super Bowl LVI. Additionally, Frito-Lay and
the PepsiCo Foundation are making a lasting impact on the
Los Angeles community through
continued work with GENYOUth to provide food access to low-income
neighborhoods. More information on Frito-Lay's Super Bowl campaigns
and community work will be revealed in the coming weeks.
Pepsi Super Bowl LVI Halftime Show
Following the
seismic announcement that Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar would headline the Pepsi Super
Bowl LVI Halftime Show, Pepsi is raising the stakes once again with
the Pepsi Super Bowl LVI Halftime Show mobile app available on the
Apple App Store and Google Play Store.
Designed for access-hungry music fanatics who can't wait for the
big day, the free app offers complementary experiences during the
show itself and exclusive content drops in the leadup to the most
watched 12 minutes in music on February
13 at SoFi Stadium.
The mobile app delivers chances for fans to WIN, DISCOVER and
UNLOCK including:
- The chance to WIN: Giveaways – Pepsi Super Bowl LVI Halftime
Show sidelines passes inclusive of flights and hotels,
artist-signed footballs, and more;
- The incentive to DISCOVER: Surprise creative drops, unveiled in
the leadup to the big show;
- The opportunity to UNLOCK: New and exclusive content, exciting
AR features, and a suite of digital experiences to get fans
amped.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $70
billion in net revenue in 2020, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including 23 brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information, visit
www.pepsico.com.
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SOURCE Frito-Lay North
America