NEW YORK, Jan. 12, 2022 /PRNewswire/
-- GENYOUth, a national non-profit organization which
creates healthier school communities, today announced in
partnership with the PepsiCo Foundation and Frito-Lay the
opening of ticket sales for Taste of the NFL, a
highly anticipated Super Bowl weekend purpose-driven culinary
event.
The National Football League (NFL) will donate a portion of
event proceeds to GENYOUth's End Student Hunger Fund, which
is dedicated to providing equipment and resources to help deliver
and distribute school meals to the 30 million students nationwide
who rely on them for their daily nutrition needs. The NFL has also
earmarked a portion of funds as a donation to support the Super
Bowl host city's Los Angeles Unified School District and its
Kool Kitchens renovations program, a
district-wide initiative addressing student food insecurity.
True to the organization's PepsiCo Positive commitment, The
PepsiCo Foundation is partnering with GENYOUth's End Student Hunger
Fund to address childhood hunger on a national level and to bring
local support to the Los Angeles
community through a partnership with Para Los Niños to provide
nutritious weekend meals to students over the next year. This
effort is part of Food for Good, PepsiCo's global goal to help 50
million people gain ready access to nutritious foods by 2030.
"Frito-Lay is committed to the communities in which we live and
work. Our commitment to Los
Angeles through this program is to renovate kitchens in five
Los Angeles Unified School District schools, with the goal of
increasing students' school meal participation by 15 percent," said
Steven Williams, CEO, PepsiCo
Foods North America. "As we deliver food equity and nourishment
to students who need it most, we're making a positive impact and
helping to build the foundation for a brighter future."
Additional funds raised by Taste of the NFL will also support
school meal programs in NFL Club markets across the nation.
Taste of the NFL will be held on February
12, from 12 p.m. to 4 p.m.
PST, at the renowned Petersen Automotive Museum in
Los Angeles. Guests will be able
to indulge in a true culinary joyride including delicious food and
cocktail experiences, and celebrity appearances. Innovative chefs
and committed child hunger advocates Andrew Zimmern, Carla
Hall, Tim Love, Mark Bucher and Lasheeda Perry, along with other top
culinary talent including Deanna
Colon, Derrick
Fox, Evan Inada,
and local Los Angeles area chefs
from The PepsiCo Foundation IMPACTO Hispanic Business
Accelerator and Black Restaurant
Accelerator programs, will take center "kitchen"
with incredible Super Bowl culinary demonstrations. In addition, a
thought-provoking Equality Lounge® at Taste of the
NFL presented by The PepsiCo Foundation will
bring together thought leaders from the NFL, social justice
organizations and the food and beverage industry to represent
viewpoints with diversity of thought, perspective and experience to
highlight the importance of equity, inclusion and fair play from
the gridiron to the business next door.
Taste of the NFL, an outdoor and indoor event which will take
place at the spacious Petersen Automotive Museum, will be held in
compliance with all COVID-19 health, safety and social distancing
guidance from the Centers for Disease Control, California
Department of Public Health, the NFL, and the Los Angeles Super
Bowl LVI Host Committee.
For football and foodie fans who will not be in Los Angeles for Super Bowl LVI, a Taste of the
NFL @Home stream offers a "homegating" option on Super Bowl
Sunday, February 13th,
featuring a special Chalk Talk hosted by Emmy-award winning
sportscaster James "JB" Brown. Guests will include legendary sports
greats including NASCAR's Bubba
Wallace, Olympians Allyson Felix and Lindsay Vonn, and a well-known NFL star.
"One in 6 U.S. kids lives in food insecurity. As a result of the
pandemic, schools are feeding more kids, more meals, in more
locations and at more times of the day than ever," explained
Alexis Glick, CEO of
GENYOUth. "We need to do everything in our power to support
schools in Los Angeles and
nationwide as they remain crucial community anchors in fighting
food insecurity. With the incredible support of our presenting
sponsors Frito-Lay and the PepsiCo Foundation, our founding
partners America's Dairy Farmers and the NFL, and our amazing
chefs, NFL players and sports super stars who are generously giving
their time and treasure, Taste of the NFL will help End Student
Hunger NOW!"
GENYOUth and PepsiCo
PepsiCo's multi-faceted support has been critical to helping
GENYOUth in its mission to build healthier school communities,
including providing over $5 million
since 2009 to support fighting child hunger and food insecurity. In
2022, PepsiCo is providing $1 million
in funding support to GENYOUth and Taste of the NFL, including
funding the Los Angeles Unified School District Kool Kitchens
renovations program, and high needs schools in other PepsiCo and
NFL club markets through GENYOUth's End Student Hunger Fund.
Encompassing everything from a Quaker Oats partnership for
breakfast-equipment grants to schools; to serving as a founding
partner of the Spanish-language version of GENYOUth's flagship
program, Fuel Up to Play 60 en Español; to the involvement of
PepsiCo's Healthy Living Initiative "Ready, Step,
Move…Give!" in expanding GENYOUth's Grab 'n' Go school
breakfast cart program (creating over 10 million school breakfast
opportunities); to its commitment to realizing zero hunger through
its Food For Good Program, PepsiCo plays a critical role in
advancing a more equitable domestic and global food system to
ensure the communities in which they serve have food security and
access to nutritious meals.
Taste of the NFL and GENYOUth
Founded in 1992 by Wayne
Kostroski, Taste of the NFL has for 31 years been on the
front lines of raising awareness and generating funds to fight
hunger and food insecurity, with PepsiCo providing support
throughout the years. 2022 marks the
second year for GENYOUth as the event's charitable partner. Funds
raised for GENYOUth by the 2021 Taste of the NFL in Tampa helped deliver almost 1.5 million school
meals per day impacting almost 250,000 students.
"GENYOUth, a long-standing NFL nonprofit partner, has for more
than a decade been leading the charge to improve youth health and
wellness through its Fuel Up To Play 60 program with America's
Dairy Farmers, and its NFL FLAG-In-Schools programs," said
Peter O'Reilly, NFL Executive
Vice President, Club Business & League Events. "We are
proud to once again partner with GENYOUth on Taste of the NFL to
raise urgently needed funds in the fight against food insecurity.
This year's events – live and virtual – will safely give NFL and
food fans a true Taste of the NFL and underscore our commitment to
helping schools in our NFL communities support providing meals to
their students."
"As a long-standing advocate, board member and culinary host of
Taste of the NFL, I consider it a privilege to support GENYOUth and
its mission to help feed our nation's kids. With amazing food,
incredible celebrity guests, and surprises around every corner,
this year's Taste of the NFL event will be big, bold and
delicious," said Andrew
Zimmern, Emmy award-winning TV personality, chef,
Taste of the NFL culinary host, and recently appointed Goodwill
Ambassador for the UN World Food Program.
GENYOUth's End Student Hunger fund partners
COLUMBUS® Craft Meats from Hormel, Sandhill Wild Rice, JUSTIN Vineyards and Winery,
Landmark Vineyards, Chelan Fresh,
Saks Fifth Avenue, NFL Hall of Fame player Charles Woodson's Intercept Wines and the
Los Angeles Times will add delicious
flavor and good spirits along with retail and promotional
support to the event.
Taste of the NFL tickets are $1,000 each for General Admission and
$1,500 each for VIP tickets, which
includes exclusive access to the VIP lounge, special tours of The
Vault at the Petersen Automotive Museum, and meet and greet
opportunities with NFL players, chefs and special guests. To
purchase tickets for the Taste of the NFL live event and to learn
more about Taste of the NFL @Home stream on Super Bowl Sunday,
visit www.TasteoftheNFL.com.
About Taste of the NFL
Since 1992, and every year since, Taste of the
NFL has teamed up with many of the country's top chefs
and creatively partnered them with the NFL's greatest
players to raise money in support of food banks and food
insecurity efforts throughout the United States. To date, Taste of the NFL
programs and events have raised and donated millions of dollars to
nonprofit organizations addressing food insecurity in Super
Bowl Host cities and the 32 NFL Club markets, providing more than
an estimated 220 million meals for Americans in need. Taste of
the NFL brings together exceptional cuisine, prominent chefs, and
food influencers from around the country, NFL players, coaches,
legends and fresh ideas, all to support the fight against
hunger.
About GENYOUth
GENYOUth is a 501c3 nonprofit organization that creates
healthier school communities. We convene a network of private
and public partners, including Fortune 100 companies and
foundations, to raise funds for youth wellness initiatives that
give youth the inspiration, motivation, and programs to be healthy
high-achieving students. GENYOUth's flagship program, Fuel Up to
Play 60, enrolls over 73,000 U.S. schools, reaching over 38 million
students. Our school nutrition grants increase access to healthy
school meals among food insecure students. NFL FLAG-In-School is
GENYOUth's fastest growing program with over 20,000+ school
communities reaching over 11 million students. AdVenture Capital
brings out the entrepreneurial spirit and creativity of students
with the support of corporate mentors to solve real world problems.
And starting in 2021, GENYOUth is the official charitable partner
of Taste of the NFL, a purpose-driven Super Bowl culinary
experience which raises awareness and generates funds to fight
hunger and food insecurity. For more information on GENYOUth, visit
www.genyouthnow.org.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $70
billion in net revenue in 2020, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker, Tropicana, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient
Foods and Beverages by Winning with Purpose. "Winning with Purpose"
reflects our ambition to win sustainably in the marketplace and
embed purpose into all aspects of our business strategy and brands.
For more information, visit www.pepsico.com.
About Frito-Lay North
America
Frito-Lay North America is the $18
billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, N.Y.
Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos
tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded
dips, SunChips multigrain snacks and Fritos corn chips. The company
operates 30+ manufacturing facilities across the U.S. and
Canada, more than 200 distribution
centers and services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, http:www.fritolay.com/, on Twitter fritolay, on
Instagram @fritolay and on Facebook Frito-Lay.
About The PepsiCo Foundation
Established in 1962, The PepsiCo Foundation, the philanthropic
arm of PepsiCo, invests in the essential elements of a sustainable
food system with a mission to support thriving communities. Working
with non-profits and experts around the globe, we're focused on
helping communities obtain access to food security, safe water, and
economic opportunity. We strive for tangible impact in the places
where we live and work—collaborating with industry peers, local and
international organizations, and our employees to affect
large-scale change on the issues that matter to us and are of
global importance. Learn more
at www.pepsico.com/sustainability/philanthropy.
About Para Los Niños
Founded on Skid Row in 1980, Para Los Niños provides education
and wraparound support to over 10,000 of L.A.'s neediest children,
youth, and families each year. PLN fosters pathways to success by
striving for excellence in education, family support, and
comprehensive social-emotional, and community-based services.
Through early-education, tk-8th grade education, youth workforce
services, and family and community services, Para Los Niño's' model
provides a comprehensive, holistic approach to break the cycle of
poverty and help children and youth thrive. Web: paralosninos.org;
Facebook: /paralosninosorg; Twitter: /paralosninosorg; Instagram:
/paralosninosorg.
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