PLANO, Texas, Jan. 5, 2022 /PRNewswire/ -- For more than
75 years, Lay's® – one of the marquee brands from PepsiCo's
Frito-Lay division – has consistently brought its fans unique
innovations that explore different flavors and textures, delivering
smiles and joy to generations of potato chip fans. Shoppers are
always on the hunt for new snacks, and America's favorite potato
chip brand is giving them something in 2022 that they've never seen
before with the introduction of a brand-new product line: Lay's
Layers.
Lay's Layers are not your ordinary chips. They are
multi-dimensional, one-of-a-kind potato bites with layers of
delicious crispiness. Bite-sized, flavorful and unlike anything
Lay's has unveiled before, they deliver a truly new snacking
experience.
"Lay's fans are known for finding joy in the everyday – no
matter what life throws their way – and this multi-faceted approach
to life helped inspire Lay's Layers," said Melissa Miranda, senior director of marketing,
Frito-Lay North America. "Lay's
Layers is a new offering in the Lay's portfolio that is just as
multi-dimensional and flavorful as our fans' lifestyles."
The new Lay's Layers product line will feature two delicious
flavors fans know and love:
- Three Cheese: A tangy and cheesy blend of cheddar,
parmesan and gouda
- Sour Cream & Onion: A savory blend of onion and sour
cream
The two new Lay's Layers offerings are available at retailers
nationwide beginning mid-month for $4.09 (4.75 oz. bag), $1.99 (1.75 oz. bag) or 2/$1 (0.5 oz. bag). Learn more about Lay's Layers
availability here.
To learn more about Lay's and its newest Lay's Layers lineup,
fans can head over to www.lays.com or check out Lay's on Facebook,
Instagram, Twitter and YouTube.
About Lay's
Lay's is one of the brands that makes
up Frito-Lay North America, the $18
billion convenient foods division of PepsiCo, Inc.
(Nasdaq: PEP), which is headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/ and on
Twitter http://www.twitter.com/fritolay. Learn more about
Lay's by visiting www.facebook.com/lays or on Twitter
at www.twitter.com/lays. You can also follow Lay's on
Instagram by visiting http://instagram.com/lays.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $70 billion in net revenue in
2020, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including 23 brands that generate
more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information, visit
www.pepsico.com.
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SOURCE Frito-Lay North
America