PLANO, Texas, Nov. 22, 2021 /PRNewswire/ -- When you're a
child, there's something truly magical about the holidays –
something many of us lose as we get older. This year, it really is
the "most wonderful time of the year" thanks to Frito-Lay's 'Share
More Joy' campaign featuring one of the jolliest people around,
global entertainer and late-night pioneer Jimmy Fallon. Airing during the Macy's
Thanksgiving Day Parade, the new TV commercial centers around The
Tonight Show host singing a snack-lovers rendition of It's The
Most Wonderful Time of the Year. The commercial sets the
stage for the rest of the campaign, which includes the long-awaited
return of the second annual Frito-Lay Holiday Shop and support for
Toys for Tots, an organization which collects and distributes new,
unwrapped toys to children in need.
"The holidays are hands down my favorite time of the year," says
Jimmy Fallon. "This year I'm teaming
up with Frito-Lay to help capture some of that magical feeling with
our own musical twist on a beloved classic through the Share More
Joy campaign."
In the new TV spot, Jimmy offers a reimagined and modern look at
the hilarious, relatable and tastiest moments of the holidays. With
a festive snack train, epic snowball fights, and late-night gift
wrapping mayhem, the commercial has everything you need to get in
the Holi-Lays spirit. The full version of the ad can be
found here.
The campaign launches just a day before NBC's Holiday Animation
Night on Friday, November 26, which
includes the highly anticipated premiere of Jimmy's "5 More Sleeps
'Til Christmas," the new animated family special inspired by his
New York Times #1 bestselling book of
the same name.
More Ways to Share More Joy
Back by popular demand,
Frito-Lay is delighted to announce the return of its Holiday Shop
available on Snacks.com. Perfect for the chip lover on your gift
list, the shop has everything fans need to keep cozy while repping
their favorite chips. The Holiday Shop will offer new merch, as
well as favorites from years past including:
- Cheetos®, Doritos®, and Lay's® Pom Beanies
- Cheetos®, Doritos®, and Lay's® Holiday Sweatshirts
- Doritos® Wearable Blanket
- Doritos® Ornament
- Cheetos® Pajamaralls
- Cheetos®, Doritos®, and Lay's® Socks
- Cheetos® and Doritos® Knit Scarves
- Cheetos® Pet Bandana
The Holiday Shop is officially accepting orders: prices for the
holiday items range from $15 -
$75 USD with free shipping and are
available while supplies last. Each product comes bundled with its
corresponding bag of chips. Check out Snacks.com/HolidayShop for
more information.
The magic of the holidays doesn't stop there. This season, you
can find specially-marked holiday packages of Frito-Lay products
that will benefit Toys for Tots with each purchase, now through
December 31, up to $500,000. Toys for Tots, a national
charitable program founded 73 years ago and run by the U.S. Marine
Corps Reserve, provides happiness and hope to less fortunate
children during each holiday season. Marking the second year of
this partnership, Frito-Lay and PepsiCo will donate a combined
$1 million to the Toys for Tots
Program, furthering Frito-Lay's mission of spreading joy throughout
the year.
"Inspiring joy every day, including during the most memorable
moments this holiday season, is what Frito-Lay is all about," says
Chris Bellinger, vice president of
creative and digital, Frito-Lay North
America. "The Share More Joy campaign has so many elements
we intentionally created to make anyone smile. From the song
itself, to Jimmy's multiple characters, to the double-dipping
monster, to our gift-thematic holiday packaging in-store and
support for Toys for Tots – we set out to see how much joy we could
share this holiday season."
While the big man up north doesn't write back – Chester does.
Find out if you've been nice, naughty or extra spicy this year via
a letter from the master of mischief himself – Chester
Cheetah. Simply scan the QR code on in-store PepsiCo Share
More Joy displays or check out www.pepsicosharemorejoy.com
and, after a fun quiz, Chester will share a letter that gives you
the official word on which list you're on this year.
For more information on Frito-Lay and the Share More Joy
campaign, you can follow Frito-Lay
on Twitter, Instagram, TikTok and Facebook
or visit www.pepsicosharemorejoy.com
About Frito-Lay North
America
Frito-Lay North
America is the $18 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, N.Y.
Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos
tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded
dips, SunChips multigrain snacks and Fritos corn chips. The company
operates 30+ manufacturing facilities across the U.S. and
Canada, more than 200 distribution
centers and services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $70
billion in net revenue in 2020, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including 23 brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information, visit
www.pepsico.com.
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SOURCE Frito-Lay North
America