PLANO, Texas, Nov. 4, 2021 /PRNewswire/ -- As the Official
Chip and Dip of the National Football League (NFL), Tostitos has a
long-standing history of bringing fans together to make lasting
memories every football season. Whether you're a die-hard fan or
someone who simply loves the snacks on game day, Tostitos® is here
to make sure everyone can enjoy the football watching experience.
As such, Tostitos will give one lucky winner the opportunity to
experience an NFL game like never before with Romo in Your
Ear. Through this national contest, former Cowboys quarterback
turned NFL commentator Tony Romo has teamed up with
Tostitos® to create a first-of-its-kind earpiece – literally
shaped as Tony Romo's face – where the football legend will share
his football expertise in real time through the earpiece with one
Starting today, football novices can head to
Tostitos.com/Romo to enter to win themselves or nominate
friends and family they think deserve a chance to have Romo in
their ear. To enter, fans can simply fill out the application and
submit a quick video that shares why they could use some help from
Tony Romo on game day. If you're unsure whether you may or may not
need the help of Tony Romo to boost your football IQ, Tostitos
created a customized quiz available on the site to test your
football knowledge to help you find out if you should go pro or hit
the bench. As a part of the campaign, Tostitos also released a :30
commercial today featuring Tony Romo, detailing how Romo in
Your Ear works.
"It's no secret football has been a passion of mine for many
years, but something I love about the game are the moments off the
field when you watch the game with friends and family, often around
the chip and dip bowl," says Tony Romo. "I couldn't pass up the
opportunity to team up with Tostitos® for this fun collaboration
that allows me to share my love of the game with even more people,
no matter their level of football expertise."
Aptly named Romo in your Ear, Tostitos created the Tony
Romo look-a-like earpiece by taking multiple photos of Tony to
capture all the details on his face and leveraging the images using
a 3D printer – quite literally creating a tiny Romo in one's ear.
Wearing this earpiece, the winner will be able to hear Romo's
football expertise during an upcoming NFL game to repeat to their
friends, allowing them to jump in on the conversation and shock
their football-savvy companions.
The winning entry will be contacted on November 29, and Tostitos® will help this novice
get in on the football banter to make gameday with friends and
family even more enjoyable. While wearing the Romo In Your
Ear earpiece, Tostitos® and the winner will surprise their
friends and family with their newfound football smarts by hosting a
viewing party in December to watch two NFL teams go
"As a brand rooted in creating fun and lasting moments, the NFL
season is an important time where we can play a role in fostering
that togetherness," said Anya
Schmidt, Senior Director of Marketing, Frito-Lay North
America. "We created Romo in Your Ear to offer fans of all levels
of football knowledge a new and exciting way to enjoy game day. As
someone known for fun play-by-plays, we know Tony will offer an
incredible, once in a lifetime experience for this contest winner,
while our fan favorite chips and dip will help our consumers become
the hero of their tailgate or homegate this season."
Thus far this season, NFL viewership continues to grow and beat
last year's viewership numbers as shared by the NFL, showing that
fans are hungry to gather together to enjoy the game. Tostitos
Scoops!® and Tostitos Chunky Salsa Medium are the perfect snack for
cheering on your team no matter if you are watching with football
veterans or newbies, your best friends or new acquaintances.
For more information on how you can have the chance to have Romo
in Your Ear, visit Tostitos.com/Romo. To stock your pantry with the
necessary game day needs, visit snacks.com or retailers nationwide,
and for customized recipes for your favorite NFL team, visit
Tostitos.com/NFLTeamRecipes. And don't forget to follow Tostitos®
Facebook, Instagram, Twitter and YouTube.
Tostitos is one of many Frito-Lay North America brands –
the $17 billion convenient foods division of PepsiCo,
Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $67 billion in net revenue in
2019, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 23 brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the business. For
more information, visit www.pepsico.com.
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SOURCE Frito-Lay North America