PLANO, Texas, July 27, 2021 /PRNewswire/ -- Lay's® will
have shoppers doing a double take as they saunter down the chip
aisle this summer with a brand-new, innovative twist on the classic
potato chip. Is it Doritos® Cool Ranch®? Is it Funyuns®? No, it's a
new duo of Lay's flavor mashups guaranteed to bring a smile and an
unforgettable flavor. For the first time ever, Lay's, the
leader of flavor innovation, is bringing these two iconic snacks
from PepsiCo's Frito-Lay division to life as Lay's potato
chips.
Known as the Lay's "Flavor Swap®" lineup, the two new flavor
combinations are sure to bring joy to every generation:
- LAY'S DORITOS COOL RANCH: Ever wondered what Doritos
Cool Ranch flavor would taste like on Lay's chips? Saddle up,
because Lay's put this beloved Doritos flavor on its iconic potato
chips.
- LAY'S WAVY FUNYUNS Onion: Who said you needed rings to
have fun? Get the flavor of Funyuns rings now on Lay's Wavy potato
chips.
"From local cuisine to restaurant favorites to fan-submitted
flavor ideas, Lay's has drawn inspiration from so many different
places over the years to bring our fans joy through new and
exciting flavor experiences," said Melissa
Miranda, senior director of marketing, Frito-Lay North America. "This time, we've
partnered with two beloved Frito-Lay brands to give our fans an
innovative, one-of-a-kind flavor experience like no other chip
brand can do. We can't wait for people to try these new Lay's
Flavor Swap flavors for themselves."
The two new Lay's Flavor Swap offerings will be available at
grocery retailers nationwide for a limited time starting this month
for $3.79 (7.5 oz, 7.75 oz.) and
$1.99 (2.625 oz.). Both flavors are
available while supplies last.
To learn more about Lay's and its newest Flavor Swap lineup,
fans can head over to www.lays.com or check out Lay's on Facebook,
Instagram, Twitter and YouTube.
About Lay's
Lay's is one of the brands that makes
up Frito-Lay North America, the $18
billion convenient foods division of PepsiCo, Inc.
(Nasdaq: PEP), which is headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/ and on
Twitter http://www.twitter.com/fritolay. Learn more about
Lay's by visiting www.facebook.com/lays or on Twitter
at www.twitter.com/lays. You can also follow Lay's on
Instagram by visiting http://instagram.com/lays.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $70 billion in net revenue in
2020, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including 23 brands that generate
more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information, visit
www.pepsico.com.
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SOURCE Frito-Lay