PURCHASE, N.Y., June 24, 2021 /PRNewswire/ -- PepsiCo (NASDAQ:
PEP) announced today the winner of its fifth annual Greenhouse
Accelerator program: LifeNome, a precision health AI company that
leverages data to provide personalized, science-based health and
wellness insights and analytics. With the pandemic renewing
consumer interest in taking control of their personal health and
wellness, PepsiCo focused this year's program on finding emerging,
disruptive tech-driven solutions that address consumer needs, such
as creative innovations in personalized nutrition and functional
foods and supplements. The ten participants in this year's
six-month, mentor-guided experience are all changemakers working on
breakthrough innovations in this space.
"PepsiCo continues to gain incredible value from our work with
startups as we focus on AI, data and new technologies to become
even more consumer-centric," said Daniel
Grubbs, Managing Director, PepsiCo Ventures Group. "Over the
years, the Greenhouse program has evolved to support the innovators
and entrepreneurs that appeal to changing consumer needs—and none
became more apparent than the focus on personal health and wellness
brought on by the pandemic."
Each of the 10 Greenhouse Accelerator program finalists from
around the world were awarded a $20,000 grant at the start of the program, and as
this year's winner, LifeNome will receive an additional
$100,000 grant. During their time in
the program, LifeNome rebranded and launched 9Moons, an AI-powered
tool that provides OB-GYN and nutritionist-backed advice on
pregnancy nutrition from pre-conception through post-delivery.
"The world of health and wellness is changing rapidly thanks to
emerging technologies," said Antonio Tataranni, SVP, R&D and
Chief Medical Officer, PepsiCo. "With this year's program focusing
on disruptive technologies and sciences, we've seen a fascinating
glimpse of where consumers are headed and how technology will
further enable innovation in health and wellness. I'm inspired by
all ten finalists and am excited to apply our learnings from the
program as we continue to advance our thinking in this space."
LifeNome was chosen as this year's winner by a committee of
leaders within PepsiCo based on their mission to create
personalized solutions for consumers, overall engagement in the
program, and their launch of 9Moons.
"The guidance and collaboration from our PepsiCo mentors were
critical in the development and launch of 9Moons," said
Ali Mostashari, Ph.D., Co-Founder
and CEO of LifeNome. "Leveraging their expertise in branding,
go-to-market strategy, demand planning, and scientific validation
helped us quickly bring 9Moons to the market to meet the needs of
expecting and new mothers. We are thrilled to be recognized for
bringing science-based personalization to pregnancy nutrition."
PepsiCo first launched its Greenhouse program in Europe in 2017 and expanded the program to
North America in the fall of 2018,
awarding Hapi Drinks, a sugar-free kids drinks company founded with
the mission to fight childhood obesity, as the winning brand in the
spring of 2019; and female-owned sweet potato puff snack maker
Spudsy as the winner in summer of 2020.
For additional details on the PepsiCo Greenhouse Accelerator
program, please visit www.greenhouseaccelerator.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $70
billion in net revenue in 2020, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient
Foods and Beverages by Winning with Purpose. "Winning with Purpose"
reflects our ambition to win sustainably in the marketplace and
embed purpose into all aspects of our business strategy and brands.
For more information, visit www.pepsico.com.
Media Contact:
Lauren Levine
Lauren.Levine@pepsico.com
(631) 838-6805
View original content to download
multimedia:http://www.prnewswire.com/news-releases/pepsico-awards-100-000-grant-to-lifenome-as-winner-of-fifth-annual-greenhouse-accelerator-program-301319247.html
SOURCE PepsiCo, Inc.