PURCHASE, N.Y., May 5, 2021 /PRNewswire/ -- PepsiCo, the
leading-edge food and beverage company, just launched its latest
innovation, soulboost, a sparkling water beverage with a
splash of real juice and functional ingredients. Soulboost
captures the fun of a fruity drink through a light, guilt-free
sparkling water refreshment. Its two varieties, Lift and Ease,
offer four delicious flavors and just 10 to 20 calories per 12 oz
- Lift your spirits with 200mg of panax ginseng to help
support mental stamina. Available in two delicious flavors:
Blueberry Pomegranate and Black Cherry Citrus.
- Ease your day with 200mg of L-theanine to help support
relaxation. Also available in two delicious flavors: Blackberry
Passionfruit and Strawberry Rose.
Soulboost is the latest from PepsiCo's innovation team,
which analyzes data and insights in real time to identify emerging
consumer trends and creates products to address those needs. When
it comes to wellness, soulboost encourages consumers to do
whatever works for them.
"Our world-class Research & Development team developed
soulboost by pinpointing desirable functional ingredients
L-theanine and panax ginseng and adding them into great-tasting
sparkling water beverages to help people truly feel the moment,
whether they need to support mental stamina to make it through a
busy day or a moment of relaxation to help unwind—or both," said
Danielle Barbaro, Vice President,
R&D at PepsiCo Beverages North America.
PepsiCo has developed an innovation process that allows the
company to both innovate and respond rapidly to changing consumer
preferences. The team has a suite of proprietary tools that allow
them to stay close and listen to consumers, creating the capability
to pinpoint early-stage trends, and then proactively and quickly
bring products to market that address those white spaces.
"With consumers today increasingly looking for convenient ways
to support mental stamina and relaxation in their daily routines or
find alternatives to alcoholic beverages—and the pandemic having
increased people's overall interest in wellness products—we knew it
was time to introduce a game-changing product," said Emily Silver, Vice President, Innovation &
Capabilities at PepsiCo Beverages North America.
Soulboost further establishes PepsiCo as a leader in the
enhanced water market, expected to reach $11.3 billion by 2027.1 It is a
key addition to PepsiCo's functional beverage portfolio, following
the 2020 launch of Driftwell, a functional still water beverage
aimed at combating stress and supporting relaxation.
Soulboost is available via e-commerce and in select
Visit us: www.getsoulboost.com
And follow along @Getsoulboost for your sippable vibe check.
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $70 billion in net revenue in
2020, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including 23 brands that generate
more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information, visit
1 Grandview Research, 2020
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SOURCE PepsiCo North America