PLANO, Texas, Nov. 13, 2020 /PRNewswire/ -- As the holidays
approach, consumers are expecting their celebrations to look
different compared to last year, with half planning to shop
for their holiday groceries through an online retailer, up from
just 15 percent in 2019, and the majority of consumers – 63 percent
– planning to use cooking at home as a way to stay entertained in
the coming months.
Frito-Lay, maker of many of America's favorite snack foods,
today announced the latest edition of its U.S. Snack Index
survey1, revealing how shopping, cooking and
snacking trends have changed this year, and what's expected to have
a lasting impact in 2021 and beyond.
"Consumers have shifted their behavior with 58 percent snacking
more since COVID-19, and shopping through new channels with online
adoption up 40 percent," said Mike Del
Pozzo, senior vice president of sales and chief customer
officer, Frito-Lay North America.
"This holiday season we expect to see more small gatherings and a
move away from potlucks, which means more families purchasing the
whole meal. In fact, 13 percent expect to spend more on groceries
for Thanksgiving this year, so the importance of offering variety
and accessibility of America's favorite snacks is a priority for
Frito-Lay this holiday season."
Additional market trends and U.S. Snack Index highlights
show:
300+ percent increase in Americans who plan to shop for
holiday foods through an online retailer versus last year.
- Maintaining health and safety is a top concern (37 percent) for
grocery shopping this holiday season, driving more consumers to
adopt online grocery shopping.
- In fact, 50 percent of Americans plan to shop for their holiday
groceries through an online retailer, up from just 15 percent in
2019.
- Snacks are the most likely category to be purchased online for
the holidays, with 77% of consumers saying they are likely to do
so.
While holidays will look different, food will continue to
play a major role.
- Most Americans (83 percent) plan to spend the same or more on
groceries during the holidays.
- Americans are shopping earlier for holiday groceries. One in
five plans to shop over three days earlier than last year to avoid
crowds or out-of-stocks (IRI).
- Holiday gatherings will be much smaller this year: the median
number of people at the main Thanksgiving meal is expected to be
five this year, down from eight last year (IRI).
- When it comes to what's on the holiday spreads, Chicagoans
ranked sweet snacks first at 61 percent, San Franciscans preferred
chips and dips (58 percent) and over half of Miamians (54 percent)
are planning to serve cheese and meat platters.
Consumers are stocking up on snacks more than ever
before.
- 66 percent of survey respondents say they keep more snacks
stocked at home than before the pandemic.
- This winter, 54 percent of shoppers are planning to stock up on
essentials, with salty snacks the number five category consumers
are looking to stockpile.
- The reason for stocking up right now? 66 percent are concerned
about products being out of stock and 58 percent want to reduce
exposure to the virus.
- One main reason why consumers are putting more snacks in their
pantries is to add a little more fun to the days at home. 63
percent of survey respondents said they snack as a way to break up
their day and 76 percent said eating snacks is a way to treat
themselves.
- Dips have become an increasingly popular snack. Frito-Lay
reports a 16 percent increase in the purchase of dips year over
year, with consumers citing convenience/not needing to make it from
scratch as the primary reason for purchase.
Consumers are grocery shopping more during the week and
online.
- While Saturday and Sunday used to be the traditional shopping
days, consumers are now shopping throughout the week as schedules
are different, with Wednesday and Thursday seeing an increase in
store traffic.
- eCommerce Grocery also remains high and is expected to stick.
The average online basket is up 32 percent YOY and 75 percent of
consumers intent to repeat with most recent online grocery provider
in the next 30 days.
Cooking returns as most preferred form of entertainment amid
a resurgence of COVID – and snack foods are increasingly an
ingredient in recipes.
- Americans are not experiencing as much cooking fatigue as might
be expected, only 40 percent indicated they are tired of cooking at
home.
- Nearly two-thirds (63 percent) of respondents plan to use
cooking to stay entertained, making it the most popular activity
respondents said they'd partake in, amid a resurgence of
COVID.
- And Americans are looking for new ways to spice up with
recipes, with 83 percent of respondents saying they have used or
would try a snack food as an ingredient in a recipe, with potato
chips (31 percent) and tortilla chips (32 percent) the most popular
snack food ingredient.
- 63 percent agreed they need more recipe inspiration, so as a
result PepsiCo recently launched MoreSmilesWithEveryBite.com, an
online hub of family-friendly recipes featuring popular Frito-Lay
snacks and Quaker foods.
Classic flavors are dominant as winter months set in.
- Americans are turning back to traditional comfort foods this
season versus trendy seasonal flavors. For example, 50 percent of
respondents say they are excited for classic comfort foods, and
only 32 percent said they were excited for Pumpkin
Spice.
- These preferences also vary regionally, with 54 percent of
Chicagoans most looking forward to chili, 40 percent of
Dallas residents excited about
chicken tortilla soup and 43 percent of New Yorkers leaning toward
apple cinnamon flavors.
"These consumer and marketplace changes have enabled us to
reevaluate how we ensure our products are always and everywhere,"
added Del Pozzo. "Frito-Lay sets
itself apart by owning every piece of the seed-to-shelf process,
enabling agility to continuously innovate and meet consumer
needs."
For more information, visit: FritoLay.com/SnackIndex.
1Survey Methodology
This poll was conducted by Morning Consult between October
16-18 among a national sample of 2,200 Adults nationally, 500
adults in Chicago, Dallas, New York
City, and Miami, as well as
400 adults in San Francisco. The
interviews were conducted online, and the national data were
weighted to approximate a target sample of Adults based on age,
educational attainment, gender, race, and region. Results from the
full survey have a margin of error of plus or minus 2 percentage
points.
About Frito-Lay North America
Frito-Lay North America is the $17
billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/ and on
Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $67 billion in net revenue in 2019, driven by a
complementary food and beverage portfolio that includes Frito-Lay,
Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including 23 brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient
Foods and Beverages by Winning with Purpose. "Winning with Purpose"
reflects our ambition to win sustainably in the marketplace and
embed purpose into all aspects of the business. For more
information, visit www.pepsico.com.
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SOURCE Frito-Lay North
America