PLANO, Texas, Jan. 8, 2020 /PRNewswire/ -- With the start
of a new year, America's favorite potato chip is resolving to
create more smiles in 2020 than ever before. Lay's, having recently
unveiled its first brand redesign in over a decade, is ready to
turn over the power of its bags – found in more than 68 percent of
households nationwide – to star ordinary people who are doing
extraordinary things to create joy in their communities. And as
Lay's kicks off its nationwide search, the brand is doing its part
to spread even more joy to flavor fans across the country by
introducing three new chip flavors across its entire portfolio this
January: Lay's Cheddar Jalapeño, Lay's Poppables Sea Salt &
Vinegar, and Lay's Kettle Cooked Flamin' Hot.
To help find the smiles worthy of inviting into millions of
Americans' homes later this year, Lay's issued its first-ever
Smiles Survey to map the most joyful regions of the country and
determine what's bringing them joy:
- While 66 percent of Americans consider themselves "happy"
people, the state of New York
reported the highest level of joy, followed by Georgia, Mississippi, Florida, Texas, Michigan, Arkansas, Connecticut, Alabama, and Indiana rounding out the top 10 list of most
joyful states in America.
- People across the country are feeling joyous for different
reasons, with those in the Northeast noting their states' seasons,
residents in the South giving a nod to their friendly people,
people in the West loving nature, and Midwesterners savoring their
small-town feel.
- Sports teams give residents in Ohio, Maryland and Massachusetts something to smile about;
Pennsylvania is particularly proud
of its history; Michigan and
Minnesota love their lakes; and
food/restaurants rank high for those in Louisiana, Illinois, New
York, New Jersey, and
Rhode Island.
Meanwhile, the 66 percent of Americans who personally know
someone who goes to great lengths to inspire joy should visit
www.SmileWithLays.com to nominate their friends and family for the
Lay's Smiles campaign, which will once again benefit Operation
Smile in 2020. Last year, Lay's custom-designed 65 potato chip bags
to feature the smiles of 31 ordinary people whose extraordinary
acts – from throwing birthday parties for children in need to
providing jobs to women transitioning out of homelessness to
training injured veterans – inspired more than 17,500 Instagram
shares to date and countless more smiles across the country.
While Lay's 2020 Smiles bags will hit shelves this fall, fans of
flavor have three new reasons to smile this month with the latest
additions to the Lay's portfolio:
- Lay's Cheddar Jalapeño: Sharp cheddar gets a warm kick
of jalapeño that lingers through every crispy crunch. (7.75 oz. –
$3.79; 2.625 oz. – $1.89)
- Lay's Poppables Sea Salt & Vinegar: Zap your tongue
with the tasty tang of vinegar, balanced by the delightfully airy
and crispy texture of Lay's Poppables. (5 oz. – $3.79)
- Lay's Kettle Cooked Flamin' Hot: The batch frying
process for Lay's Kettle Cooked chips creates a distinct crunch and
a texture that will offer a Flamin' Hot taste experience unlike
anything else. (8 oz. – $3.49; 2.5oz
– $1.89)
To learn more about the Smile with Lay's campaign and to
nominate a friend or family member inspiring joy, visit
www.SmileWithLays.com.
Survey Methodology
Frito-Lay North America partnered
with Lucid to field the 2020 Lay's Smiles Survey. This poll was
conducted between Dec. 5-16, 2019,
among a national sample of 5,000 adults. The interviews were
conducted online and the data was weighted to approximate a target
sample of adults based on region, gender, age, race/ethnicity, and
household income. Results from the full survey have a margin of
error of plus or minus 1 percentage point.
About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the $15 billion convenient foods division of PepsiCo,
Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on Twitter
http://www.twitter.com/fritolay. Learn more about Lay's by visiting
www.facebook.com/lays or on Twitter at www.twitter.com/lays. You
can also follow Lay's on Instagram by visiting
http://instagram.com/lays.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more
than $64 billion in net revenue in 2018, driven by a
complementary food and beverage portfolio that includes Frito-Lay,
Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including 22 brands that generate more than $1
billion each in estimated annual retail.
About Operation Smile
Operation Smile has provided hundreds of thousands safe
surgeries for those born with cleft lip, cleft palate or other
facial differences. With more than three decades of expertise,
Operation Smile creates solutions that deliver free surgery to
people where it's needed most. As one of the largest medical
volunteer-based nonprofits, Operation Smile has mobilized thousands
of medical volunteers from a wide range of medical specialties from
more than 80 countries. Operation Smile engages public-private
partnerships to advance health care delivery, train local medical
professionals to provide surgical care for patients in their
communities, donate crucial medical equipment and supplies, and
increase access to surgical care so that everyone living with cleft
is treated. Visit www.operationsmile.org, find us
on Facebook or follow us on Twitter.
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SOURCE Frito-Lay North
America