Industry Veteran Brings More Than 20 Years of
Transformative Marketing Experience to the Company
NEW
YORK, Jan. 17, 2023 /PRNewswire/ -- Peloton
(NASDAQ: PTON), the leading connected fitness platform, today
announced the appointment of Leslie
Berland as Peloton's Chief Marketing Officer (CMO),
effective January 18, 2023. Berland
brings more than two decades of strategic and creative marketing
expertise for iconic brands. She will report to CEO Barry McCarthy and serve as a member of the
leadership team, overseeing brand and product marketing, creative,
consumer insights, membership, and global communications.
"Leslie is an accomplished marketer, with proven experience
guiding brands in transformation. She understands the critical
importance of storytelling and engaging current and future Peloton
Members," said McCarthy. "As we continue our pivot to growth,
showcasing the magic that drives people to Peloton and keeps them
so passionate and engaged is essential. She and the marketing team
will play a central role in broadening our reach, appeal, and
impact."
Berland previously served as CMO at Twitter, where she oversaw
marketing and communications, tasked with defining and deepening
the brand's identity and influence globally. From 2017- 2021,
Berland also held the Head of People role at Twitter, overseeing
the end-to-end employee experience. Prior, she held various
marketing leadership positions at American Express for more than 10
years, where she was in charge of media, advertising and
sponsorships. Berland also served four years as an Ad Council Board
Member.
"Peloton is at a unique moment in its transformation journey,
and I'm thrilled to be a part of it!," said Berland. "I'm a huge
believer in the product, the company, and its potential. I'm
inspired by Peloton's continued innovation and commitment to its
current and future Members and see amazing opportunities
ahead."
Berland will be based in New York
City.
About Peloton:
Peloton (NASDAQ: PTON) is the leading connected fitness platform
with a highly engaged community of nearly 7 million Members
worldwide. A category innovator at the nexus of fitness,
technology, and media, Peloton's first-of-its-kind subscription
platform seamlessly combines innovative hardware, distinctive
software, and exclusive content. Its world-renowned instructors,
coach and motivate Members to be the best version of themselves
anytime, anywhere. Founded in 2012 and headquartered in
New York City, Peloton continues
to scale across the US, UK, Canada, Germany, and Australia. For more information, visit
www.onepeloton.com.
PRESS CONTACT:
Ben
Boyd
press@onepeloton.com
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SOURCE Peloton