NEW
YORK, June 12, 2025 /PRNewswire/ -- The
Smurfs are joining the growing list of iconic franchises launching
games on Roblox. Smurfs Grow A Village, found only on Roblox, is an
immersive and innovative take on the beloved
Smurfs universe.
This isn't your typical tycoon game. Smurfs Grow A Village
introduces players to the "do-it-yourself" genre, offering
complete freedom and creative control. Build, customize, and design
your dream Smurfs Village however you like.
The journey begins with the Smurfs welcoming you to their
vibrant world, asking for your help to breathe life back into their
village. With a simple farm plot and a few Smurfs, players can
farm, mine, log, and explore -- all to expand their village into
the thriving, bustling village of their smurfy dreams.
Whether you're exploring lush landscapes, gathering
resources, or unlocking new ways to personalize your village, the
possibilities are endless. Smurfs Grow A Village is a delightful
adventure where creativity meets classic charm — because every
Smurf village starts with a little blue inspiration!
The Smurfs franchise first captured hearts as a comic series
in the 1950s before expanding into a global entertainment
phenomenon with animated TV shows, blockbuster movies, and
fan-beloved merchandise.
"We're thrilled to bring The Smurfs into the dynamic and
creative world of Roblox," said Michael
Herriger, CEO at Atlas Creative. "This game offers a unique
opportunity to connect with fans old and new, inviting them to
experience the magic of the Smurf Village in an entirely new
way."
This game marks the Smurfs' debut on Roblox and comes as part
of a broader effort by brand owner Peyo Company to connect with
digital-first audiences through engaging and interactive
experiences.
Smurfs Grow A Village is now available for free on Roblox via
most platforms and devices.
About THE SMURFS™:
Blue and cute, standing only three apples high, the Smurfs value
team spirit, loyalty, optimism, fun and respect for nature. They
might be hard to tell apart at first, however, each Smurf has his
or her own particularity. They live in a village full of
mushroom-shaped houses, hidden in the heart of a magic forest where
few people venture to go. Born in a comic book in 1958, Peyo's
little blue characters have been spreading happiness and
entertaining kids and families for generations. The Smurfs animated
series (2021) is airing worldwide on Nickelodeon, on local
free-to-air channels and is available on Netflix and Paramount+. A
new Smurfs movie produced and distributed by Paramount Animation
and starring Rihanna as Smurfette has been recently announced with
a July 18th, 2025 worldwide
theatrical release.
About Peyo Company:
Peyo Company is an entertainment entity proudly promoting and
perpetuating Peyo's work and legacy of creating stories and
experiences across the world.
Peyo Company is the brand name of IMPS and Lafig Belgium, the
worldwide holders of The Smurfs' rights.
The company was founded in Belgium by Peyo's daughter, Véronique
Culliford and regroups all commercial and creative activities
linked to Peyo's creations, among which Johan & Peewit,
Benny Breakiron, and the beloved
iconic blue characters, The Smurfs.
Pierre Culliford (aka Peyo) created everlasting worlds and
timeless stories filled with adventure, humor, magic, and good
universal values, reaching the heart of multiple generations of
fans, and bringing glorious international success and
recognition.
About Paramount Consumer Products
Paramount
Consumer Products oversees all licensing and merchandising for
Paramount (Nasdaq: PARA, PARAA), a leading global media and
entertainment company that creates premium content and experiences
for audiences worldwide. Driven by a diverse slate of consumer
brands, Paramount Consumer Products' portfolio is based on content
from platforms including Paramount+, CBS (including CBS Television
Studios and CBS Television Distribution), cable networks (including
MTV, Nickelodeon and Showtime), and Paramount Pictures.
Additionally, the division operates Paramount Game Studios. With
properties spanning animation, live-action, preschool, youth and
adult, Paramount Consumer Products is committed to creating the
highest quality product for some of the world's most beloved,
iconic franchises. To view our range of consumer products and
Paramount branded apparel, visit ParamountShop.com.
About Atlas Creative
Atlas Creative is a leading
game development studio. They create first-party content for major
global brands. Atlas Creative prioritizes player-centricity and
excellence in their projects. Atlas has partnered with leading
Fortune 500 brands including Target, Hulu, Paramount, iHeartMedia,
and the NBA.
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SOURCE Atlas Creative Inc.