National PTA and NortonLifeLock Expand Collaboration to Engage More Families in Cyber Safety Conversations
April 27 2021 - 9:00AM
Business Wire
National PTA and NortonLifeLock announced today an expansion of
their partnership to engage more families and ensure equity in
Cyber Safety conversations. With a new $1 million commitment from
NortonLifeLock, over the next two years National PTA will more than
triple the amount of grant funding to local PTAs provided through
NortonLifeLock, as well as modernize and relaunch The Smart Talk, a
free, fun, interactive tool and educational program originally
created five years ago by National PTA and NortonLifeLock. The
Smart Talk helps families address privacy, screen time, social
media etiquette, app usage, texting and calling, and set tech
ground rules for their household.
“With so many aspects of our daily lives now conducted
digitally, it’s more important than ever that families have
proactive, open and ongoing conversations to help build good
digital habits and keep kids safe online,” said Leslie Boggs,
president of National PTA. “National PTA is pleased to expand our
collaboration with NortonLifeLock to ensure The Smart Talk is
culturally relevant and up-to-date.”
As part of modernizing and relaunching The Smart Talk, National
PTA will consult with experts in Cyber Safety, and diversity,
equity and inclusion to help ensure the tool and educational
program are accessible to and meet the needs of all communities.
This will include extensive analysis and focus groups with a wide
range of families. The Smart Talk will also be updated to address
new social media platforms and evolving issues such as
cyberbullying and cybersecurity.
"As children's social media use increases significantly, it’s
important that we dedicate the necessary resources to local PTAs to
address Cyber Safety risks like cyberbullying and online
privacy—especially resources that are accessible and usable by
families spanning many different backgrounds and languages,” said
Kim Allman, head of corporate responsibility and government affairs
at NortonLifeLock. “We’re grateful to partner with National PTA to
further expand the program, which will increase support from
roughly 25 PTAs each year to almost 180 PTAs in the next two
years.”
NortonLifeLock is the presenting and founding sponsor of PTA
Connected, an initiative by National PTA to educate and engage
families in digital wellness, security, access, equity and
literacy. Since 2018, over $750,000 in funding from PTA Connected
sponsors has been awarded to local PTAs to host PTA Connected
events, directly serving more than 25,000 families.
In addition to supporting PTA Connected, NortonLifeLock has also
helped expand National PTA’s COVID-19 relief efforts. When alerted
to the large number of applications National PTA received for
COVID-19 relief funding, NortonLifeLock stepped up to enable
National PTA to provide even more grants to PTAs and school
communities in need. NortonLifeLock funded all of the eligible
local PTAs in the company’s home state of Arizona that applied for
a COVID-19 relief grant.
“COVID-19 has presented significant challenges for so many
students, families and schools,” said Nathan R. Monell, CAE,
National PTA executive director. “In addition to helping engage
families in essential digital safety conversations, National PTA is
grateful to NortonLifeLock for enabling PTAs in Arizona to provide
critical support to their school communities to help meet the
critical needs of students, families and teachers due to the
pandemic.”
“NortonLifeLock has been one of the most steady and generous
champions of PTA since our alliance began in 2013, and this
million-dollar contribution ensures that our association can
continue to make important strides in our mission to support the
health, safety, well-being and long-term success of all children,”
added President Boggs.
About National PTA
National PTA® comprises millions of families, students,
teachers, administrators, and business and community leaders
devoted to the educational success of children and the promotion of
family engagement in schools. PTA is a registered 501(c)(3)
nonprofit association that prides itself on being a powerful voice
for all children, a relevant resource for families and communities,
and a strong advocate for public education. Membership in PTA is
open to anyone who wants to be involved and make a difference for
the education, health, and welfare of children and youth. For more
information, visit PTA.org.
About NortonLifeLock Inc.
NortonLifeLock Inc. (NASDAQ: NLOK) is a global leader in
consumer Cyber Safety, protecting and empowering people to live
their digital lives safely. We are the consumer’s trusted ally in
an increasingly complex and connected world. Learn more about how
we’re transforming Cyber Safety at www.NortonLifeLock.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210427005366/en/
Heidi May Wilson, National PTA hmay@PTA.org, (614) 570-3922
Jenna Torluemke, NortonLifeLock Inc.
jenna.torluemke@nortonlifelock.com, (415) 767-7800
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