New features give real estate professionals
predictive insights to help sell their clients' homes in today's
challenging market
SANTA
CLARA, Calif., Jan. 10,
2023 /PRNewswire/ -- In a cooling housing market,
real estate professionals may find they have to work harder to win
a listing and make a sale. New enhanced listing intelligence
features from Realtor.com® put predictive insights from
listings at agents' fingertips, making it easier for agents to
demonstrate their value and knowledge of local market conditions,
amplify their marketing tactics for their clients, and close
deals.
New enhanced listing intelligence features
from Realtor.com® put predictive insights from listings at agents'
fingertips
Millions of homeshoppers visit Realtor.com® each
month. Understanding how these buyers are searching in a local
market can be a valuable resource and powerful selling tool for
agents in today's shifting market.
With the new suite of features, real estate professionals now
have access to valuable listing intelligence, including:
- Buyer info: See the total number of potential buyers in
their local market on Realtor.com® and those who've
submitted inquiries on the site with a budget range that matches
the listing.
- Buyer demand: View the top three ZIP codes from which a
listing's buyer interest is coming on Realtor.com®.
Moreover, the new features share the percentage of
Realtor.com® listing traffic coming from within the
listing's city, the listing's state, other states, and
internationally.
- Listing completeness: Gain insights about how complete
their Realtor.com® property listing is and suggestions
for improving it with additional photos or listing description
information.
- Performance score: Understand a Realtor.com®
property listing's performance and how it's attracting and engaging
potential buyers compared to similar listings in that price range
and ZIP code on Realtor.com®.
- Market trends: See local market trends seen across
Realtor.com®, including median days on market, median
list price, total number of homes with price reductions, and
more.
"With rich insights from Realtor.com® about active
buyers in their market and how their listing stacks up against
others in the area, sellers' agents can boost their value, make
smarter decisions for their clients, and refine their marketing
strategies to better target home shoppers and get their clients'
homes sold," said Donna August, vice
president of B2B Marketing at Realtor.com®. "Enhanced
listing intelligence is just one of the many ways
Realtor.com® is empowering real estate professionals
with the tools they need to grow and sustain their business in
today's market."
According to a recent consumer survey from
Realtor.com®, nearly 9 out of 10 home sellers worked
with an agent to list their home for sale. Agents and brokers can
use Realtor.com®'s advanced listing intelligence
features to help convert leads into clients with superior market
intelligence and trends insights, as well as to help inform and
manage seller expectations.
Agents can also use the intelligence solutions to keep their
homeowner clients informed and engaged throughout the selling
process with automated, personalized and customizable reports about
their home's performance on Realtor.com®. The report
also provides sellers with insights about recent trends in their
local market that have been seen across Realtor.com®,
such as median days on market, median list price of homes, the
percentage of homes with price reductions, and more.
Real estate professionals can access the new listing
intelligence features at no cost from the Listing Manager section
of their Realtor.com® Pro Dashboard. Visit
realtor.com/marketing/manage-listings to learn more.
About Realtor.com®
Realtor.com®
is an open real estate marketplace built for everyone.
Realtor.com® pioneered the world of digital real estate
more than 25 years ago. Today, through its website and mobile apps,
Realtor.com® is a trusted guide for consumers,
empowering more people to find their way home by breaking down
barriers, helping them make the right connections, and creating
confidence through expert insights and guidance. For professionals,
Realtor.com® is a trusted partner for business growth,
offering consumer connections and branding solutions that help them
succeed in today's on-demand world. Realtor.com® is
operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV]
subsidiary Move, Inc. For more information, visit
Realtor.com®.
Media Contact
sara.wiskerchen@move.com
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SOURCE Realtor.com