Fragrance Brand Helps Nonprofit Rainbow
Railroad Light the Way to Safety Ahead of Pride Month
SOUTH
DEERFIELD, Mass., May 9, 2022
/PRNewswire/ -- The Yankee Candle Company, Inc., part of the Newell
Brands portfolio and the leader in home fragrance, announces the
creation of a new, limited-edition fragrance, Love is Love, to
raise awareness of global nonprofit Rainbow Railroad's mission to
provide pathways to safety for LGBTQIA+ people at risk in their
home countries. Launching in May, Love is Love celebrates love in
all its forms, with a unique and harmonious blend of fragrance
notes including sweet fruits, inspiring florals and warm woods.
In recognition of its commitment to diversity, inclusion and
belonging, Yankee Candle will be donating $100,000 to Rainbow Railroad to support their
work helping LGBTQIA+ individuals facing state-enabled persecution
find safety worldwide.
"We're proud to be supporting Rainbow Railroad's important
cause. Together, we can not only work to eliminate
discrimination and hate, but we can also champion acceptance and
impact change, not just throughout Pride month, but the whole
year," said Lisa McCarthy, President
of the Home Fragrance Business Unit, Newell Brands. "The work that
Rainbow Railroad does truly ties into our core corporate values of
Truth, Transparency, Teamwork and Trust, and the crucial role each
value plays in helping individuals find their way to safety."
Kimahli Powell, Executive Director at Rainbow Railroad, added:
"Our work with Yankee Candle will not only aid in raising global
awareness of what we do, but it will also raise vital funding that
will specifically provide direct livelihood support for many
at-risk LGBTQIA+ people, keeping them safe whilst they wait to be
evacuated. The donation will help individuals in severe
circumstances start new lives of freedom and safety. We are proud
and grateful to be working with Yankee Candle on this exciting new
partnership."
Love Is Love
Love is Love is a fragrance of love lighting the way to safe
passage — sweet notes of stone fruits and strawberries join in
harmony with inspiring scents of honeysuckle and rose, emerging
into a liberating blend of warm woods notes.
The limited-edition fragrance was designed by a global employee
initiative at Yankee Candle and will be available in two
different 3-wick candle designs. Celebrate Pride with a Pride
3-Wick Candle and Tote Bag for $30.00
at Yankee Candle® retail stores, or a single 3-Wick Candle for
$26.50 at YankeeCandle.com and select
retailers in May.
Yankee Candle's parent company, Newell Brands, was named a 2022
Best Place to Work for LGBTQ+ Equality by the Human Rights
Campaign. For more information on the Love is Love Collection and
Yankee Candle's support for Rainbow Railroad, please visit the
collection landing page. To learn more about Yankee Candle®
fragrances, please visit www.YankeeCandle.com and follow along on
Instagram (@YankeeCandle), Facebook (facebook.com/YankeeCandle) or
Pinterest (@YankeeCandle).
About The Yankee Candle
Company
The Yankee Candle Company, Inc. is an American company with a
unique 50-year history of creating evocative, ambiance-setting, and
long-lasting fragrance for the home. The company offers a wide
range of distinctive products, from the brand's iconic candles to
home & car air fresheners, gifts and more. The Yankee Candle
Company, Inc., is a wholly owned subsidiary of Newell Brands
Inc. and is sold through mass and specialty retailers, online and
in Yankee Candle retail stores. Outside of North America, the
Company sells its products primarily through its subsidiary, Yankee
Candle Company (Europe), Ltd.,
which has an international wholesale customer network.
About Rainbow
Railroad
Rainbow Railroad is a global non-profit organisation that helps
LGTBQI+ people facing persecution based on their sexual
orientation, gender identity and sex characteristics. In a
time when there are more displaced individuals than ever before,
LGBTQI+ people are uniquely vulnerable due to systemic,
state-enabled homophobia and transphobia. These factors either
displace them in their own country or prevent them from escaping
harm.
Since its founding in 2006, Rainbow Railroad has helped over
3,000 LGBTQI+ people find safety through emergency relocation and
other forms of assistance. In 2021, Rainbow Railroad responded to
more than 7,000 requests for help – the highest number received in
a year – and successfully relocated individuals to over 20
countries including the UK, Germany, France, Canada and the
United States.
For more information about Rainbow Railroad, please visit
rainbowrailroad.org
About Newell
Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods
company with a strong portfolio of well-known brands, including
Rubbermaid, FoodSaver, Calphalon, Sistema, Sharpie, Paper Mate,
Dymo, EXPO, Elmer's, Yankee Candle, Graco, NUK, Rubbermaid
Commercial Products, Spontex, Coleman, Campingaz, Oster, Sunbeam
and Mr. Coffee. Newell Brands'
beloved, planet friendly brands enhance and brighten consumers
lives at home and outside by creating moments of joy, building
confidence and providing peace of mind.
This press release and additional information about Newell
Brands are available on the company's website,
www.newellbrands.com.
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SOURCE Newell Brands