The Brand Celebrates Earth Month with
Commitment to Plant 75,000 Trees In 2022
SOUTH
DEERFIELD, Mass., March 24,
2022 /PRNewswire/ -- The Yankee Candle Company, Inc.,
part of the Newell Brands portfolio and maker of premium WoodWick®
brand candles, announces today its partnership with One Tree
Planted, an environmental charity that supports reforestation
around the world.
To celebrate Earth Month this April, the company, on behalf of
the WoodWick® brand, is donating $75,000 to plant 75,000 trees in 2022.
This donation will contribute to a series of domestic and global
programs throughout the year including a 20,000 tree donation
contributing to restoration of mangrove ecosystems in the West
Bengal area of the Sundarbans ecosystem in India, aiming to protect the populace from sea
erosion and help combat rising sea levels. As part of this effort,
the local community will be involved in supervising the work,
creating local jobs with impact.
"Newell Brands, The Yankee Candle Company, Inc., and our family
of brands, are committed to sustainability," said Anna Whitton, Vice President of Marketing.
"WoodWick's partnership with One Tree Planted provides a meaningful
way for us to contribute to a healthier planet through
reforestation."
In addition to the partnership with One Tree Planted, Newell's
Home Fragrance business, which includes Yankee Candle,
Chesapeake Bay Candle and WoodWick,
also partners with Terracycle® to reduce product waste after use.
The program enables consumers to return their used candles to
Terracycle where they are then recycled into new products like
garden benches, tote bags and watering cans. Nearly 83,000 pounds
of Newell Brands' Home Fragrance
products have been collected and recycled since the launch of the
TerraCycle partnership in 2020. The WoodWick® brand also
encourages consumers to upcycle by sharing many creative ways
consumers can reuse their fragrance vessels.
For more information on the partnership please visit our
partnership landing page. To learn more about the WoodWick® brand's
seasonal fragrances, please visit www.WoodWick.com. For upcycling
inspiration and future product announcements, follow the WoodWick
brand on Instagram, Pinterest and Facebook. For
information about Newell Brands'
corporate citizenship efforts, please visit our website.
About WoodWick®
Refined, elegant designs. Curated, sophisticated fragrances. A
distinctive, soothing crackle. WoodWick® candles have been
indulging the senses since 2006. Combining carefully selected
natural materials and luxury craftmanship poured into an iconic
hourglass vessel, WoodWick® candles feature patented Pluswick®
Innovation to share the signature crackling sound from the
natural-wood wick for a unique multi-sensory experience of sound,
sight and fragrance.
About Newell Brands
Newell Brands Inc. (NASDAQ: NWL) is a leading global
consumer goods company with a strong portfolio of well-known
brands, including Rubbermaid, FoodSaver, Calphalon, Sistema,
Sharpie, Paper Mate, Dymo, EXPO, Elmer's, Yankee Candle, Graco,
NUK, Rubbermaid Commercial Products, Spontex, Coleman, Campingaz,
Contigo, Oster, Sunbeam and Mr. Coffee. Newell Brands' beloved, planet friendly brands
enhance and brighten consumers lives at home and outside by
creating moments of joy, building confidence and providing peace of
mind.
This press release and additional information about Newell
Brands are available at www.newellbrands.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/the-woodwick-candle-brand-announces-partnership-with-reforestation-nonprofit-one-tree-planted-301509648.html
SOURCE Newell Brands