Baby Care Provider Introduces Sustainable
Feeding Collection Inspired by Parents' Growing Desire for More
Sustainable Baby Care Solutions
ATLANTA, March 22,
2022 /PRNewswire/ -- With 70 years of experience in
providing the highest quality baby care and feeding products, NUK®
announces today the launch of its first ever sustainable
collection, NUK For Nature™, which consists of pacifiers, cups,
plates, bowls and baby utensils. Inspired by parents' growing
desire for more sustainable baby care solutions, all NUK For
Nature Collection products use recycled and recyclable
packaging and include instructions from How2Recycle® on how to
dispose of it in a sustainable way.
The paperboard packaging for the pacifiers, cups, plates, and
bowls is made from 100% recycled fibers. Additionally, the
orthodontic pacifiers include a reusable pacifier storage case and
are made using green electricity from renewable sources as part of
NUK's 2012 commitment to keeping energy consumption as low as
possible with a standardized energy management system. The NUK
Pretensil™ set features recyclable paperboard packaging.
"At NUK, we believe that big changes start with small steps,
which is why we've focused our efforts on developing a sustainable
feeding collection, NUK For Nature," said Antoine Forbin, President, Baby Care at Newell Brands. "We've designed an
entire collection to offer parents a more sustainable line of
products without any trade-offs to quality. We are proud to be
doing our part in designing a better future for our little ones and
Featuring a simple, natural aesthetic, the NUK For Nature
Collection consists of seven new products each of which comes in
several nature derived colors and organic aesthetics to match moms'
- Orthodontic Pacifiers, 2-pack (MSRP: $6.99): Naturally shaped to soothe just like
mom, these pacifiers are made with plant-based plastic from 100%
renewable sources, whose origin is independently certified.*
- COMFY™ Silicone Pacifiers, 2-pack (MSRP: $5.99): Designed with soft comfort and a
perfect fit, this product offers an elevated look at accessible
- Everlast Cups Hard Spout (MSRP: $8.49): These cups are 100% leak-proof and
feature an extra-durable design.
- Everlast Cups with Weighted Straw (MSRP: $8.49): These cups are 100% leak-proof,
extra-durable and include a weighted straw to drink from any
- Suction Plate + Lid (MSRP: $6.99): Strong suction keeps plates in place
and includes lids for easy storage while on-the-go.
- Suction Bowls + Lids, 2-pack (MSRP: $8.29): Each bowl features deep curves to
help babies get more food onto their spoons as they scoop against
- Pretensil™ Training Set (MSRP: $5.99): Offers a small, easy-grip handle for
a baby's natural grasp to support independent feeding.
The NUK For Nature Collection is now available for purchase
in-store and online at Target. The collection's availability will
expand to additional retailers later in 2022.
For more details on the NUK For Nature Collection and NUK's
sustainability efforts, visit www.nuk-usa.com and follow
@nukusababy on Instagram.
*Rigid pacifier components made with natural raw materials
certified according to ISCC mass-balance requirements.
NUK® designs and develops superior products
that enhance your child's overall development. For 70 years, NUK®
has been making the highest quality baby care and feeding products
that are innovative and scientifically-proven to support safe and
healthy development. NUK is owned by Newell Brands, a leading
global consumer goods company.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a
leading global consumer goods company with a strong portfolio of
well-known brands, including Rubbermaid, FoodSaver, Calphalon,
Sistema, Sharpie, Paper Mate, Dymo, EXPO, Elmer's, Yankee Candle,
Graco, NUK, Rubbermaid Commercial Products, Spontex, Coleman,
Campingaz, Oster, Sunbeam and Mr. Coffee. Newell Brands' beloved, planet friendly brands
enhance and brighten consumers lives at home and outside by
creating moments of joy, building confidence and providing peace of
This press release and additional information about Newell
Brands are available on the company's website,
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SOURCE Newell Brands