New premium line offers lightweight, durable bakeware that
takes you from oven to table
ATLANTA, March 21,
2022 /PRNewswire/ -- Today, Rubbermaid Incorporated –
a trusted name in food storage and organization for more than 100
years – announced its initial foray into the baking category with
the launch of Rubbermaid® DuraLite™ Bakeware: a high-end
line of baking dishes that combines the best of glass and ceramic
bakeware into one.
Rubbermaid DuraLite Bakeware is an all-in-one solution to
support every step of the kitchen journey. From baking to serving
dinner party favorites and storing, freezing and reheating
leftovers, this modern, elegantly-designed bakeware is the kitchen
upgrade any home cook or baker will enjoy using – and will want to
display on their tables.
"As a leader in food storage and organization, we know our
customers value long-lasting, versatile kitchenware that makes life
easier. We share that passion and saw an opportunity to bring those
qualities to the baking category for the first time," said
Kris Malkoski, CEO, Food Business
Unit at Newell Brands. "Rubbermaid DuraLite Bakeware offers an
innovative and modern solution that does it all - and is always
table ready."
A revolutionary product designed for durability
Made
from a revolutionary type of glass, Rubbermaid
DuraLite Bakeware is designed for high heat tolerance and
durability, with broiler- and oven-safe features of up to
550⁰F - 100⁰F higher than any glass or ceramic bakeware available
today. Further, the dishes are extra lightweight compared to
ceramic, break and chip resistant and microwave, freezer and
dishwasher safe for added convenience.
In keeping with the brand's history of organization, the dishes
feature a nestable and stackable design to optimize cabinet and
refrigerator space. They are available in a variety of shapes and
sizes for easy organization — ranging from single 9x13 and 10x10
dishes, to ramekins and an assortment of mixed sets. Sets are also
available with square or rectangle dishes and are offered with and
without lids.
Rubbermaid DuraLite Bakeware can be purchased at online
retailers including Amazon®, Target®,
Walmart®, Bed Bath & Beyond® and
Kohl's®, starting at $19.99 for single pieces.
For more information and kitchen inspiration, visit
www.rubbermaid.com/bakeware.html and follow Rubbermaid on Facebook,
Instagram and TikTok.
About Rubbermaid
Rubbermaid Incorporated is a leader
in developing innovative, high-quality solutions that help
consumers keep their homes in order. Widely recognized and trusted,
Rubbermaid designs and markets a full range of organization,
storage and cleaning products to keep the home – including closets,
garages, kitchens and outdoor spaces – neat and functional, freeing
consumers to enjoy life. Rubbermaid (www.rubbermaid.com) is part of
Newell Brands' global portfolio of
brands.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a
leading global consumer goods company with a strong portfolio of
well-known brands, including Rubbermaid, FoodSaver, Calphalon,
Sistema, Sharpie, Paper Mate, Dymo, EXPO, Elmer's, Yankee Candle,
Graco, NUK, Rubbermaid Commercial Products, Spontex, Coleman,
Campingaz, Oster, Sunbeam and Mr. Coffee. Newell Brands' beloved, planet friendly brands
enhance and brighten consumers lives at home and outside by
creating moments of joy, building confidence and providing peace of
mind.
This press release and additional information about Newell
Brands are available on the company's website,
www.newellbrands.com.
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SOURCE Newell Brands