Citrus-Forward Fragrance Embodies the Energy, Happiness, and
Inspiration People Are Seeking This Year
SOUTH
DEERFIELD, Mass., March 16,
2022 /PRNewswire/ -- The Yankee Candle Company, Inc.,
the leader in home fragrance, announces today the highly
anticipated fourth annual Scent of the Year®, Inspire. Celebrating
Ikigai, the philosophy for living a long and happy life, the 2022
Scent of the Year was designed to enhance the everyday moments that
bring us joy. Launching in conjunction with National Fragrance Day,
and following World Happiness Day, Inspire will be widely available
for purchase on March 21.
Created during the pandemic, the 2022 Scent of the Year,
Inspire, is an intriguing effervescent citrus fragrance that
creates a sense of joy while aromas of a salty sea breeze
invigorate the senses with optimism.
"When developing this year's fragrance, we really focused on
what people are seeking in 2022 and leaned into a scent that
celebrates the small moments of joy that can be found in our
everyday lives," said Lisa McCarthy,
President of the Home Fragrance Business Unit, Newell Brands. "Ikigai's ten rules of happiness,
which include 'reconnect with nature', helped inspire this bright
and energizing, uplifting and radiant fragrance, reflective of what
we are all craving right now."
Every year, Yankee Candle® fragrance evaluators work with trend
experts to identify annual trends from around the world inclusive
of topics such as fashion, home décor, travel, pop culture, and
home fragrance, among others, to help determine the direction each
year's Scent of the Year will take. In 2022, experts identified an
overarching desire to find more moments of happiness amidst the
everyday. Inspire combines an intriguing blend of nature-inspired
green notes that embody joy and optimism including:
Top Notes: Rainforest Lime, Ginger, Verbena
Mid Notes: Bamboo, Freesia, Ocean Breeze Accord
Base Notes: Cedar, Seaside Driftwood, Sun Musks
As one of Yankee Candle's main inspirations for this year's
fragrance, Ikigai guides you to find your
passions and reason for being. Its ten rules of
happiness, including "take it slow and live in the moment,"
"reconnect with nature," and "give thanks," inspired Yankee Candle
to create an energizing fragrance, with a focus on
reinvigorating fans to make the most of life.
Inspire also builds upon Yankee Candle's Signature® Spring
fragrance line, the Sakura Blossom Festival Collection®, which is
influenced by Japanese culture and the traditional Sakura Blossom
Festival. The fragrances include Mango Ice Cream, inspired by the
traditional Japanese sweet treat and Majestic Mount Fuji, an ode to
the iconic landmark, to name a few.
The Yankee Candle® 2022 Scent of the Year®, Inspire, will be
available exclusively for Yankee Candle Rewards members to purchase
during the Yankee Candle Rewards early access event online at
YankeeCandle.com starting Wednesday, March
16. Inspire will be widely available for purchase in the US
and EMEA on National Fragrance Day, March
21, at Yankee Candle retail stores, Yankee Candle.com and on
select retailer.com sites, including Walmart.com, Kohls.com and
BedBathandBeyond.com.
Inspire will be available in the Yankee Candle Signature
Collection Large Tumbler in North
America for $31.00 and in the Large Original Jar in
EMEA for £27.99/€32,90. Inspire is a limited-edition fragrance and
will be available while supplies last.
To learn more about the 2022 Scent of the Year, and the Yankee
Candle Sakura Blossom Festival Collection, please visit
www.YankeeCandle.com and follow along on Instagram (@YankeeCandle),
Facebook (facebook.com/YankeeCandle) or Pinterest
(@YankeeCandle).
About The Yankee Candle Company
The Yankee Candle Company, Inc. is an American company with a
unique 50-year history of creating evocative, mood-setting, and
long-lasting fragrance for the home. The company offers a wide
range of distinctive products, from the brand's iconic candles to
home & car air fresheners, gifts and more. The Yankee Candle
Company, Inc., is a wholly owned subsidiary of Newell Brands
Inc. and is sold through mass and specialty retailers, online and
in Yankee Candle retail stores. Outside of North America, the
Company sells its products primarily through its subsidiary, Yankee
Candle Company (Europe), Ltd.,
which has an international wholesale customer network.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a
leading global consumer goods company with a strong portfolio of
well-known brands, including Rubbermaid, FoodSaver, Calphalon,
Sistema, Sharpie, Paper Mate, Dymo, EXPO, Elmer's, Yankee Candle,
Graco, NUK, Rubbermaid Commercial Products, Spontex, Coleman,
Campingaz, Oster, Sunbeam and Mr. Coffee. Newell Brands' beloved, planet friendly brands
enhance and brighten consumers lives at home and outside by
creating moments of joy, building confidence and providing peace of
mind.
This press release and additional information about Newell Brands are available on the company's
website, www.newellbrands.com.
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SOURCE Newell Brands