SOUTH DEERFIELD, Mass.,
Feb. 15, 2022 /PRNewswire/ -- The
Yankee Candle Company, Inc., the leader in home fragrance,
announces the launch of its new Sakura Blossom Festival Collection
– a globally-inspired lineup of four new and complex
spring fragrances housed in Yankee Candle®
Signature vessels with hand-illustrated labels. Yankee
Candle® fragrance experts were inspired by the optimism
and renewal experienced during the Japanese Sakura Blossom Festival
and designed the collection to bring those feelings into homes this
spring.
"As we developed the Spring 2022 collection, we were transfixed
by images of the Japanese Sakura Blossom Festival and inspired to
showcase the beauty and tradition of this time-honored event
through our fragrances. Now, we can't wait to finally share
this collection with our Yankee Candle fans," said Anna
Whitton, VP of Marketing for the Yankee Candle Company,
Inc. "We invite you to experience the refreshing frame of mind that
the festival invokes, from stunning cherry blossoms to illuminated
paper lanterns and serene tea gardens, and to celebrate the first
signs of Spring with friends and family."
The Sakura Blossom Festival Collection features artisanal
fragrance-inspired labels, natural fiber wicks, and essential oils
mixed into a premium soy-wax blend. The
collection includes four new Yankee Candle® fragrances for
consumers to enjoy, featuring aromas inspired by Japanese culture
and the annual Sakura Blossom Festival. The fragrances include:
- Sakura Blossom Festival: Sitting under the blooming
cherry trees, enjoy the sweet bouquet of rose and freesia during
the Sakura Blossom Festival.
- Majestic Mt. Fuji: Enjoy the fresh mountain air and a
cool breeze off the water — carrying notes of dewy pear and coconut
water — as you gaze upon the iconic mountain backdrop to the cherry
blossoms.
- Mango Ice Cream: Enjoy a refreshing treat of juicy,
sliced mango and vanilla cream during a picnic party under the
cherry blossoms.
- Sweet Plum Sake: The perfect end to a day of celebration
– sake infused with the delicate sweetness of plum, finished with
raspberries.
Yankee Candle fans can add to their celebration by incorporating
past seasonal fragrances from the Yankee Candle®
Signature Collection into their homes to welcome in the scents of
spring. Tried and true Signature Collection fragrances include
Lilac Blossoms, Pink SandsTM, Fresh Cut Roses, White
Strawberry Bellini, Tangerine & Vanilla, Clean
Cotton®, Sicilian Lemon, Sage & Citrus, Sparkling
Lemongrass, Lemon Lavender, Black Tea & Lemon and Beach
Walk®.
The Sakura Blossom Festival Collection is available now for
purchase at Bed Bath & Beyond®, Kohl's®,
Meijer®, Walmart®, YankeeCandle.com and
Yankee Candle® retail locations. Please reference your
preferred retailer for pricing. To learn more about the Sakura
Collection and Yankee Candle® fragrances, please
visit www.YankeeCandle.com and follow along on Instagram
(@YankeeCandle), Facebook (facebook.com/YankeeCandle) or
Pinterest (@YankeeCandle).
About The Yankee Candle Company®
Yankee Candle® is an American brand with a unique
50-year history of creating evocative, mood-setting, and
long-lasting fragrance for the home. The company offers a wide
range of distinctive products, from the brand's iconic candles to
home & car air fresheners, gifts and more. The Yankee Candle
Company, Inc., is a wholly owned subsidiary of Newell Brands, Inc.
and is sold through mass and specialty retailers, online and in
Yankee Candle® retail stores. Outside of North America,
the Company sells its products primarily through its subsidiary,
Yankee Candle Company (Europe),
Ltd., which has an international wholesale customer
network.
About Newell
Brands
Newell Brands (NASDAQ: NWL) is a
leading global consumer goods company with a strong portfolio of
well-known brands, including Rubbermaid, FoodSaver, Calphalon,
Sistema, Sharpie, Paper Mate, Dymo, EXPO, Elmer's, Yankee Candle,
Graco, NUK, Rubbermaid Commercial Products, Spontex, Coleman,
Campingaz, Oster, Sunbeam and Mr. Coffee. Newell Brands' beloved, planet friendly brands
enhance and brighten consumers lives at home and outside by
creating moments of joy, building confidence and providing peace of
mind.
This press release and additional information about Newell Brands are available on the company's
website, www.newellbrands.com.
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SOURCE Newell Brands