Netflix, Inc. (NASDAQ: NFLX) is in talks with top entertainment studios to modify its programming agreements to offer their shows on an ad-supported version of its service, The Wall Street Journal said, citing people with knowledge of the matter. It is currently holding talks with Sony Group (NYSE: SONY), Universal Studios, and Warner Bros (NASDAQ: WBD) for shows made exclusively for Netflix. Apart from these shows, the streaming giant will also need to renegotiate deals for the older TV shows that it streams. A Netflix spokeswoman said, “We are still in the early days of deciding how to launch a lower-priced, ad-supported option, and no decisions have been made.
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