By Joe Flint and Micah Maidenberg
Netflix Inc. ended the first quarter with nearly 16 million new
subscribers as people around the globe stuck at home due to the
coronavirus pandemic are increasingly turning to streaming services
to entertain themselves.
The 15.8 million net customer additions were more than double
what the streaming giant had forecast -- a breakneck pace of growth
the company said was unlikely to continue. Netflix now has 182.9
million subscribers world-wide.
"Like other home entertainment services, we're seeing
temporarily higher viewing and increased membership growth,"
Netflix said in its letter to shareholders, noting that much of
that growth came in March when shelter-at-home orders began. "We
expect viewing to decline and membership growth to decelerate as
home confinement ends, which we hope is soon."
In a video to discuss the results, Chief Executive Reed Hastings
said, "We, too, are really unsure of what the future brings." He
said it would be a couple of months before the company can "grapple
with the long-term implications."
With the pandemic leading to the shutdown of movie theaters,
professional sports leagues, concerts and other events, streaming
services such as Netflix have emerged as one of the rare
video-entertainment options still available.
"People want entertainment. They want to be able to escape and
connect whether times are difficult or joyous," Mr. Hastings
said.
Netflix said it was able to operate remotely "with minimal
disruption in the short to medium term," but it, too, faces
tremendous challenges due to the coronavirus. Production on
practically all movie and television content has been shut down for
weeks, and there is no set date for the content factories to start
churning again.
Netflix said the production shutdown will only have a modest
impact on new content for the next three months. But if producers
and actors remain on the sidelines, it could become problematic.
Netflix is rushing to finish shows that are in final edits and is
aggressively acquiring content from third-party suppliers.
"Our 2020 slate of series and films are largely shot and we're
pretty deep into our 2021 slate," said Ted Sarandos, chief content
officer.
Despite the production shutdown, Netflix said the bulk of its
animation production team is working from home. It also has more
than 200 projects in postproduction, which can also be done during
the quarantine. Writers on existing series are continuing to work
on new scripts.
Mr. Sarandos said several things have to happen before
production can resume, including the lifting of shelter-at-home
orders and protocols for testing on sets and elsewhere.
"We have to be able to look our employees and cast and crew in
the eye and say this is a safe place to work," Mr. Sarandos
said.
Most of the company's subscriber growth occurred outside of
North America. Netflix said it added almost 7 million subscribers
in the region including Europe and the Middle East, 2.9 million in
Latin America and 3.6 million in Asia.
In the U.S. and Canada, where it faces more competition as other
media companies launch their own streaming services, Netflix
reported 2.3 million new paid subscribers, compared with a gain of
548,000 in the fourth quarter and 1.9 million in the first quarter
a year ago.
Shares rose 1% in after-hours trading. The stock is up 34% year
to date, making the streaming service one of the few companies to
see its shares appreciate since the coronavirus crisis started.
Usage was boosted in the quarter by several popular original
efforts, including the third season of the drama "Ozark" and the
documentary series "Tiger King: Murder, Mayhem and Madness."
Netflix said "Tiger King" was sampled by 64 million member
households. Its unscripted dating show, "Love is Blind," also broke
through with 30 million member households tuning into some or all
of the series.
The increase in subscribers and viewing hours put pressure on
internet capabilities in some parts of the world during the
quarter. Netflix reduced bandwidth in Australia, Mexico, India and
elsewhere after requests from local governments. Netflix said the
quality of its service was maintained and it is working with
internet service providers to increase capacity.
The company said its service has seen "significant disruption
when it comes to customer support and content production." Netflix
said it has added 2,000 remote agents to handle the surge in
customer calls which are an offshoot of the increased demand for
content.
Netflix said it generated revenue of $5.77 billion for the first
quarter, up from $4.52 billion a year earlier. Analysts had
forecast $5.75 billion in revenue for the latest period. The
company said strong subscriber growth was offset by a sharply
stronger U.S. dollar, which depressed its international
revenue.
Profit rose to $709.1 million, or $1.57 a share, from $344.1
million, or 76 cents a share, the year earlier. The company was
expected to earn $1.64 a share, according to estimates compiled by
FactSet.
Netflix, which raised its prices in the U.S. in the first
quarter of last year, isn't planning any increases in the near
future.
"We're not even thinking about price increases," said Chief
Product Officer Greg Peters.
Netflix is facing heightened competition from traditional media.
Walt Disney Co.'s Disney+, which launched last November and costs
$6.99 a month, said earlier this month it has passed 50 million
paid subscribers world-wide.
"I've never seen such a good execution of the incumbent learning
the new way and mastering it," Mr. Hastings said of Disney's early
success.
WarnerMedia, a unit of AT&T Inc., said Tuesday its new
streaming service HBO Max, will launch May 27 at a monthly fee of
$14.99. Comcast Corp.'s Peacock platform made its debut in the
cable giant's homes last week and will be available nationally in
July.
Apple Inc. also launched a streaming option last fall called
Apple TV+.
Americans spent an average of $37 a month on streaming services
in March, up $30 in November, according to a recent survey by The
Wall Street Journal and the Harris Poll. The survey found Netflix
was the biggest streaming beneficiary in the crisis, with some 30%
of respondents saying they added a Netflix subscription in
March.
Netflix said its deep reserve of acquired and original content
likely puts it in better position to weather the pandemic than its
rivals, which are also affected by production shutdowns. Comcast
last week said most of the original shows that were to headline the
launch of Peacock likely won't be ready until 2021, while
WarnerMedia on Tuesday said a much-anticipated reunion of the cast
of "Friends" won't be released until the summer or fall.
"Since we have a large library with thousands of titles for
viewing and very strong recommendations, our member satisfaction
may be less impacted than our peers' by a shortage of new content,
but it will take time to tell," Netflix said.
Write to Joe Flint at joe.flint@wsj.com and Micah Maidenberg at
micah.maidenberg@wsj.com
(END) Dow Jones Newswires
April 21, 2020 19:19 ET (23:19 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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