AUSTIN, Texas, Feb. 4, 2020 /PRNewswire/ -- National
Western Life Insurance Company (NWLIC) announced the introduction
of The Sterling Group, an exclusive alliance between itself and six
key national marketing organizations which was launched
January 1, 2020. These national
marketing organizations include Advisors Excel, CreativeOne,
Financial Independence Group, Gradient Insurance Brokerage, Impact
Partnership, and M&O Marketing.
"Through this alliance, we're adding integrity back to our
national marketing company contract," said NWLIC Chief Marketing
Officer and Executive Vice President, Chad
J. Tope. "The Sterling Group will be able to take advantage
of the strength that National Western brings to the
marketplace—strong ratings and a strong foundation."
The Sterling Group is designed to strengthen the connection
between manufacturer and distributor. NWLIC and The Sterling Group
will work together to develop products, features and benefits to
meet the changing needs of consumers. In conjunction with The
Sterling Group, NWLIC aims to reestablish itself as a formidable
player in the life and annuity marketplace. The Sterling Group will
have important input into the company's future direction as they
coordinate a distribution strategy to grow sales in several
markets.
As part of The Sterling Group, the six members will have
exclusive access to the Dynamic Series product line, which includes
the NWL Core Dynamic® and NWL Pro Dynamic® products. The
Dynamic series is an ideal choice for customers seeking quality
annuity options with strong accumulation potential and competitive
indexed interest options. In association with The Sterling Group,
NWLIC is endeavoring to provide tailored service to select
distributors, as well as gaining from the knowledge and expertise
of highly regarded national marketing organizations in the shaping
its current and future product offerings.
The Sterling Group members are looking forward to the focused
attention. "We have partnered with National Western for thirty
years now and we're very excited to be asked to participate in
their evolutionary distribution model. We appreciate their
commitment to developing highly consumer-competitive products,"
said Mike Tripses, President of
CreativeOne. "We're looking forward to this enhanced relationship
with National Western," added Chad
Roesler, President of Gradient Insurance Brokerage, Inc.
About National Western Life:
National Western Life Group, Inc. (Nasdaq: NWLI) is the parent
organization of NWLIC. Founded in 1956, NWLIC is a stock life
insurance company offering a broad portfolio of individual
universal life, whole life and term insurance plans, as well as
annuity products. NWLIC has 287 employees and approximately 28,000
contracted independent agents, brokers, and consultants. At
September 30, 2019, National Western
Life Group, Inc. maintained consolidated total assets of
$12.6 billion, stockholders' equity
of $2.1 billion, and combined life
insurance inforce of $23.7
billion.
Release Contact:
Cindy
Pearce-Karrick
Vice President of Sales & Marketing Operations
Phone: 800-760-3434, extension 134
FAX: 512-339-8350
cpearce@nationalwesternlife.com
www.nationalwesternlife.com
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SOURCE National Western Life Group, Inc.