National CineMedia Announces New Long-Term Advertising Agreement with Regal Cinemas
June 05 2023 - 08:26AM
Business Wire
Reaffirms NCM as the Dominant Player in Cinema
Advertising
National CineMedia, LLC (“NCM”), the largest cinema advertising
network in the United States, today announced that it has entered
into a new long-term Network Affiliate Transaction Agreement
(“Agreement”) with Regal Cinemas, Inc. (“Regal Cinemas”).
“The agreement we announced today strengthens and deepens NCM’s
20-year relationship with Regal Cinemas well into the future and
reaffirms our position as the market leader and premier company in
cinema advertising,” said Tom Lesinski, CEO of NCM. “With the
largest share of the young, diverse, and sought-after movie
audience, NCM will deliver our impactful advertising solutions to
brands across thousands of Regal Cinema screens in the United
States.”
Through the Agreement, NCM acquires the exclusive right to
provide on-screen advertisements at Regal Cinemas’ over 6,000
screens and 450 theaters. NCM will run its industry leading Noovie
show, featuring hundreds of national, regional, and local
advertisers, as well as the high impact Platinum ad unit within the
trailers, on Regal Cinemas’ screens across the United States. NCM
delivers one of the most diverse, affluent audiences for brands
across the only three national cinema chains in the United
States.
The new ten-year Agreement will replace the previous Exhibitor
Service Agreement with Regal Cinemas. The Agreement is subject to
approval by the United States Bankruptcy Court for the Southern
District of Texas, which is expected to occur on or before June 30,
2023. This Agreement represents a major milestone in the NCM’s
restructuring and culminates its successful mediation with Regal
Cinemas.
NCM is a top, premium video platform with more than 19,500
screens, including 90 of the top 100 theaters in the country.
Through this unmatched scale, NCM reaches 75% of the weekend box
office in 24 out of 25 of the top DMA’s. Additionally, NCMx, the
Company’s data intelligence solution, is the most advanced in the
marketplace, connecting advertisers to consumers before, during,
and after moviegoing. The Company’s deterministic data set of the
moviegoing audience is the largest in the industry, providing
brands with a 360-degree view of recent consumer behavior.
About National CineMedia
National CineMedia (NCM) is America’s Movie Network. As the
largest cinema advertising network in the U.S., we unite brands
with young, diverse audiences through the power of movies and
popular culture. NCM’s Noovie® pre-show is presented exclusively in
47 leading national and regional theater circuits including AMC
Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK)
and Regal Entertainment Group (a subsidiary of Cineworld Group PLC,
LON: CINE). NCM’s cinema advertising network offers broad reach and
unparalleled audience engagement with over 19,500 screens in over
1,500 theaters in 195 Designated Market Areas® (all of the top 50).
NCM Digital and Digital-Out-Of-Home (DOOH) go beyond the big
screen, extending in-theater campaigns into online, mobile, and
place-based marketing programs to reach entertainment audiences.
National CineMedia, Inc. (NASDAQ:NCMI) owns a 100% interest in, and
is the managing member of, National CineMedia, LLC. For more
information, visit www.ncm.com and www.noovie.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230605005461/en/
Media Contact Pam Workman pam.workman@ncm.com
press@ncm.com
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