AIRPORT CITY, Israel,
Nov. 20, 2019 /PRNewswire/ -- My
Size, Inc. (the "Company" or "My Size") (NASDAQ: MYSZ) (TASE:
MYSZ), the developer and creator of smartphone measurement
solutions, today announced that it has launched two new features
for the MySizeID widget. Users can now receive their size
recommendation without having to download the application by easily
entering their gender, height and weight. This information is then
analyzed by MySize's propriety, machine learning database in order
to calculate the appropriate size. The second feature of the widget
is guest mode, which allows guest users to enter their data and
receive a size recommendation. The widget can then follow the
user across the site and predict a size on different products.
The new features were tested with Boyish Jeans, a sustainable
women's denim line focused on quality, fit, and authentic washes.
According to the Boyish Jeans case study, over a two-month period,
user engagement increased dramatically, with more than 75% of the
size recommendations coming from guest users. Boyish Jeans reported
that during the same period customer returns decreased
approximately 31% after implementing the MySizeID widget on their
website. Deployment of the widget also resulted in customers
downloading the MySizeID app.
Ronen Luzon, Chief Executive Officer of My Size, stated, "We are
constantly refining our measurement technology in order to further
enhance the consumer shopping experience. These new widget features
allow the customer to efficiently receive an accurate size
recommendation when shopping for apparel online. Once the user
enters their height, weight and age, our proprietary machine
learning algorithms are able to compare the information against our
database, while using the retailer's specific sizing chart in order
to accurately predict sizing. The widget then follows the
customer throughout their shopping experience on the site and
recommends sizing on different products the customer is looking to
purchase. We tested these features with customers of Boyish Jeans
over a period of two months and saw fantastic results. Not only did
user engagement increase by 75% but we also saw an increase of
customers downloading the MySizeID app. Importantly, Boyish Jeans
saw returns decrease approximately 31% after implementing our
measurement solution on their website. This further validates our
conviction that our measurement solution bolsters buying confidence
in customers by quickly generating their ideal size, which further
increases brand loyalty and conversion rate for the retailer while
reducing returns. Based on customer engagement, our technology
allows retailers to optimize their customer sizing data and
maintain appropriate inventory levels on relevant items. We look
forward to progressing our relationship with Boyish Jeans."
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About My Size, Inc.
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting-edge technology with broad applications including the
apparel, e-commerce, DIY, shipping and parcel delivery
industries. This proprietary measurement technology is driven
by several algorithms which are able to calculate and record
measurements in a variety of novel ways. To learn more about My
Size, please visit our website: www.mysizeid.com. We routinely
post information that may be important to investors in the Investor
Relations section of our website. Follow us
on Facebook, LinkedIn, Instagram and Twitter.
Please click here for a demonstration of how MySizeID
provides a full sizing solution for the retail industry.
Register here for a one-month free trial of MySizeID solution
for your online store.
Please click here to download MySizeID for iOS.
Please click here to download MySizeID for Android.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve significant
risks and uncertainties (some of which are beyond our control) and
assumptions that could cause actual results to differ materially
from historical experience and present expectations or projections.
Actual results to differ materially from those in the
forward-looking statements and the trading price for our common
stock may fluctuate significantly. Forward-looking statements also
are affected by the risk factors described in the Company's filings
with the U.S. Securities and Exchange Commission. Except as
required by law, we undertake no obligation to update or revise
publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, after the date on which
the statements are made or to reflect the occurrence of
unanticipated events.
Israel Press Contact:
Yaniv Leibovich
Leibovich Media
yanivleib@gmail.com
+972-54-444-0326
U.S. Press Contact:
5W Public Relations
mysizeid@5wpr.com
IR Contact:
Crescendo Communications, LLC
Tel: +1-212-671-1020
Email: MYSZ@crescendo-ir.com
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content:http://www.prnewswire.com/news-releases/mysize-launches-two-new-features-for-mysizeid-widget-decreases-customer-returns-31-in-boyish-jeans-case-study-300961920.html
SOURCE My Size, Inc.