Pokemoto, a 14-location concept known for its healthier modern
culinary twist on a traditional Hawaiian poke classic, today
announces a partnership with Snackpass, a social e-commerce
platform with 500,000 users across 13 markets, primarily college
towns. As part of the partnership, Snackpass will provide Pokemoto
a range of services including:
- Smartphone app
- Online ordering
- Self-service kiosks
- Targeted marketing campaigns
- Built-in
customer referral program
The Snackpass smartphone app not only allows
customers to order ahead and get rewards and deals from Pokemoto,
but also lets them see what their friends are ordering, send gifts
of points and food, and even order together as a group.
Snackpass achieves an average 80% adoption rate
whenever it launches on a new campus. Pokemoto has locations near
Yale University, Fairfield University, University of
Connecticut Stamford, University of New Haven, Southern Connecticut
State College, Quinnipiac University and Franklin Pierce
University, all of which have active Snackpass users.
“Because of the close proximity of Pokemoto to
numerous colleges and universities, a partnership with an online
ordering provider that connects directly with our target customers
made perfect sense,” says Mike Roper, CEO of Muscle Maker, Inc. “As
the world opens back up due to restrictions being lifted and
vaccines being rolled out, we want our customers to feel
comfortable however they choose to dine – whether it be in-store
ordering through our self-service kiosks or contactless pickup via
the Snackpass app. As long as we continue to grow how we get our
poke-fanatic guests their healthier-for-you bowls and burritos, we
know we’re doing our part.”
Muscle Maker, Inc.
(Nasdaq: GRIL) acquired Pokemoto in May 2021,
adding to its existing portfolio of brands including Muscle Maker
Grill and SuperFit Foods. The company plans to expand the concept
through corporate locations and franchising opportunities.
Snackpass was founded in 2017 by Kevin Tan and
Jamie Marshall and recently announced a $70M Series B round of
funding. Snackpass plans to use the funding primarily to grow its
team, specifically its engineering and sales divisions, and expand
beyond initial target markets of college towns to bigger cities
including New York City, Los Angeles, D.C., Austin, Miami, San
Francisco, and Chicago. Existing markets including New Haven, CT;
Ann Arbor, MI; and Berkeley, CA will receive additional resources
and on-the-ground support.
###
About
Pokemoto
Pokemoto has fourteen locations in four states –
Connecticut, Rhode Island, Massachusetts and Georgia and offers up
chef-driven contemporary flavors with fresh delectable and healthy
ingredients such as Atlantic salmon, sushi-grade tuna, fresh mango,
roasted cashews and black caviar tobiko that appeals to foodies,
health enthusiasts, and sushi-lovers everywhere. Guests can choose
from a list of signature bowls or be bold and build their own
unique combination of a base, protein and various toppings and nine
different sauces. Vegetarian options are available, and the bowl
combinations are virtually limitless. The colorful dishes and
modern chic dining rooms provide an uplifting dining experience for
guests of all ages. Customers can dine in-store or order online via
third party delivery apps for contactless delivery.
About Muscle Maker
Muscle Maker Grill was Founded in 1995 in
Colonia, New Jersey and features “healthier for you” high quality,
great tasting food, freshly prepared with proprietary recipes.
Muscle Maker, Inc. is the parent company of Superfit
Foods (www.superfitfoods.com), a Jacksonville, Florida, based
fresh-prepared meal prep company focused on delivering dietary
specific meals direct to consumer homes or designated pick-up
locations. In addition, Muscle Maker, Inc. is the parent company of
Pokemoto, a “healthier for you” fresh ingredient poke bowl concept.
Pokemoto (www.pokemoto.com) features fresh Atlantic salmon,
sushi-grade tuna, fresh fruits and vegetables and propriety
recipes. For more information on Muscle Maker Grill,
visit www.musclemakergrill.com.
About
Snackpass
Snackpass is social e-commerce for restaurants.
The multi-faceted platform offers restaurants a variety of ways to
digitize and directly connect with customers including a popular
smartphone app, online ordering facilitation, loyalty program, and
more. Snackpass enables its users to order food and drinks online
from their favorite restaurants and engage with friends through fun
features such as shared rewards, gifting, group ordering, and even
raising cute animated chickens together. Having started with
pickup, Snackpass now brings the social buying layer to dine in,
delivery, and beyond. For more information, follow @snackpass and
visit snackpass.co.
Forward-Looking Statements
This press release may include “forward-looking
statements” pursuant to the “safe harbor” provisions of the U.S.
Private Securities Litigation Reform Act of 1995. To the extent
that the information presented in this press release discusses
financial projections, information, or expectations about our
business plans, results of operations, products or markets, or
otherwise makes statements about future events, such statements are
forward-looking. Such forward-looking statements can be identified
by the use of words such as “should”, “may,” “intends,”
“anticipates,” “believes,” “estimates,” “projects,” “forecasts,”
“expects,” “plans,” and “proposes.” Although we believe that the
expectations reflected in these forward-looking statements are
based on reasonable assumptions, there are a number of risks and
uncertainties that could cause actual results to differ materially
from such forward-looking statements. You are urged to carefully
review and consider any cautionary statements and other
disclosures, including the statements made under the heading “Risk
Factors” and elsewhere in documents that we file from time to time
with the SEC. Forward-looking statements speak only as of the date
of the document in which they are contained, and Muscle Maker, Inc
does not undertake any duty to update any forward-looking
statements except as may be required by law.
Contact:
Marketing:marketing@musclemakergrill.com
Investor Relations:IR@musclemakergrill.com
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