Muscle Maker Grill Now Accepting Bitcoin
April 29 2021 - 8:30AM
Muscle Maker, Inc. (Nasdaq:
GRIL) the parent
company of Muscle Maker Grill, Healthy Joe’s, MMG Burger Bar and
Superfit Foods, a fast-casual concept known for serving “healthier
for you” meals, today announced it will start accepting bitcoin as
an alternative to cash, credit or debit forms of payment.
Bitcoin payments will be rolled out on each
level of the business individually, starting with accepting bitcoin
for initial franchise fees for new franchisees, then expanding to
online meal plan subscriptions with Superfit Foods, and eventually
companywide for everyday food purchases at individual locations and
online orders.
Michael Roper, CEO of Muscle Maker, commented,
“Today’s digital world continues to grow exponentially. The
acceptance of bitcoin is a natural progression for companies
looking to stay relevant. Millennials are in search of healthy
food, giving them the ability to pay with a crypto currency makes
it even easier to eat healthy. Our strategy is to get healthy food
to consumers through non-traditional locations and methods,
accepting bitcoin will allow Muscle Maker to continue to provide
innovative ways of delivering on this strategy.”
About Muscle Maker Grill
Founded in 1995 in Colonia, New Jersey, Muscle
Maker Grill features high quality, great tasting food, freshly
prepared with proprietary recipes. The menu, created with the
guest’s health in mind, is lean and protein based. It features
all-natural chicken, grass fed steak, lean turkey, whole wheat
pasta, wraps, bowls and more. It also offers a wide selection of
fruit smoothies in a variety of assorted flavors, protein shakes
and supplements. For more information on Muscle Maker Grill,
visit www.musclemakergrill.com.
Forward-Looking Statements
This press release may include “forward-looking
statements” pursuant to the “safe harbor” provisions of the U.S.
Private Securities Litigation Reform Act of 1995. To the extent
that the information presented in this press release discusses
financial projections, information, or expectations about our
business plans, results of operations, products or markets, or
otherwise makes statements about future events, such statements are
forward-looking. Such forward-looking statements can be identified
by the use of words such as “should”, “may,” “intends,”
“anticipates,” “believes,” “estimates,” “projects,” “forecasts,”
“expects,” “plans,” and “proposes.” Although we believe that the
expectations reflected in these forward-looking statements are
based on reasonable assumptions, there are a number of risks and
uncertainties that could cause actual results to differ materially
from such forward-looking statements. You are urged to carefully
review and consider any cautionary statements and other
disclosures, including the statements made under the heading “Risk
Factors” and elsewhere in documents that we file from time to time
with the SEC. Forward-looking statements speak only as of the date
of the document in which they are contained, and Muscle Maker, Inc
does not undertake any duty to update any forward-looking
statements except as may be required by law.
Contact:Muscle Maker Grill
Marketingmarketing@musclemakergrill.com
Investor Relations:IR@musclemakergrill.com
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