Muscle Maker Grill Opens Top Performing NYC Location
December 17 2020 - 09:00AM
Muscle Maker, Inc. (Nasdaq:
GRIL) the parent
company of Muscle Maker Grill, Healthy Joe’s and MMG Burger Bar, a
fast-casual concept known for serving “healthier for you” meals,
today announced the re-opening of one of its recently purchased
franchise-owned locations in the Chelsea neighborhood of Manhattan.
The now corporate-owned restaurant, located at 70 7th Ave between
14th and 15th, has been remodeled and features new menu
boards, furniture and a large covered year-round outdoor seating
area with heat lamps.
The Chelsea restaurant has historically been one
of the highest volume Muscle Maker locations, boasting more than
$1.1 million dollars in sales in 2019. Muscle Maker acquired this
location for the opportunity to expand the business and to launch
new test products to a broader audience. This location will have a
contactless kiosk ordering station and also operates as a Healthy
Joe’s ghost kitchen. This location will offer Chelsea residents the
ability to take out, as well as have food delivered through one of
the many convenient online ordering platforms including its app MMG
Rewards. The brand has applied and plans to serve healthier brands
of beer and wine in the near future.
Muscle Maker will continue to pursue its growth
plans by adding non-traditional locations on military bases,
college campuses and delivery only ghost kitchens while expanding
its consumer reach through various partnerships like the recently
opened REEF Neighborhood Kitchens and soon to launch Healthy Meal
Prep, which ships prepared meal plans direct to consumers.
“We’re thrilled to re-open one of our highest
volume locations in a very fast-paced market” said Michael Roper,
CEO of Muscle Maker. “We already have brand awareness in the market
and we’re looking forward to taking things to the next level by
launching additional concepts and eventually beer and wine. As we
have mentioned previously, we are constantly looking for
opportunities to grow our corporately owned location portfolio
including individual locations and potentially acquisitions. The
current environment is presenting many strategic opportunities to
grow the brand and we intend to pursue opportunities if
appropriate.”
About Muscle Maker Grill
Founded in 1995 in Colonia, New Jersey, Muscle
Maker Grill features high quality, great tasting food, freshly
prepared with proprietary recipes. The menu, created with the
guest’s health in mind, is lean and protein based. It features
all-natural chicken, grass fed steak, lean turkey, whole wheat
pasta, wraps, bowls and more. It also offers a wide selection of
fruit smoothies in a variety of assorted flavors, protein shakes
and supplements. For more information on Muscle Maker, Inc.,
visit www.musclemakergrill.com.
Forward-Looking Statements
This press release may include “forward-looking
statements” pursuant to the “safe harbor” provisions of the U.S.
Private Securities Litigation Reform Act of 1995. To the extent
that the information presented in this press release discusses
financial projections, information, or expectations about our
business plans, results of operations, products or markets, or
otherwise makes statements about future events, such statements are
forward-looking. Such forward-looking statements can be identified
by the use of words such as “should”, “may,” “intends,”
“anticipates,” “believes,” “estimates,” “projects,” “forecasts,”
“expects,” “plans,” and “proposes.” Although we believe that the
expectations reflected in these forward-looking statements are
based on reasonable assumptions, there are a number of risks and
uncertainties that could cause actual results to differ materially
from such forward-looking statements. You are urged to carefully
review and consider any cautionary statements and other
disclosures, including the statements made under the heading “Risk
Factors” and elsewhere in documents that we file from time to time
with the SEC. Forward-looking statements speak only as of the date
of the document in which they are contained, and Muscle Maker, Inc
does not undertake any duty to update any forward-looking
statements except as may be required by law.
Contact: Muscle Maker Grill Marketing:
marketing@musclemakergrill.com
Investor Relations: IR@musclemakergrill.com
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