Muscle Maker Grill Launches Online Meal Plan Delivery Service Platform
November 11 2020 - 9:00AM
Muscle Maker, Inc. (Nasdaq:
GRIL) the parent
company of Muscle Maker Grill, Healthy Joe’s and MMG Burger Bar, a
fast-casual concept known for serving “healthier for you” meals,
today announced that it has signed an agreement with Happy Meal
Prep to roll out the company’s current meal plan service on a
larger scale, reaching millions of potential new customers. Happy
Meal Prep www.happymealprep.com, and their marketing partner,
Combustion Group www.combustion.com, specialize in creating and
marketing custom websites exclusively focused on the online meal
plan restaurant segment.
Muscle Maker Grill will now be able to offer its
current meal plan program to more consumers in a much wider
geographical area. Each restaurant location has the capability to
be a fulfillment center for online meal plan orders with a radius
up to 250 miles around each location.
Muscle Maker Grill plans to launch its first
meal plan locations out of its military base location at Fort Sill,
Oklahoma and its Manhattan Muscle Maker Grill location in the
Midtown neighborhood of NYC. These locations, with a shipping
radius of up to 250 miles provides each location access to a new
audience of potential customers. Similar to many of the meal plan
services currently on the market, Muscle Maker Grill’s meal plans
will be prepared fresh, packaged, and shipped directly from our
restaurants ensuring fresh meals are delivered right to the
customers door.
Happy Meal Prep specializes in meal prep order
management software and has forged ahead as an industry leader in
the meal prep space. Leaders at the company have already worked
with some of the biggest names in the food preparation industry,
crafting plans for growth that have proven to be highly successful.
In 2020 alone, Happy Meal Prep’s customer base has grown over
8,000% with its reach expanding to seven countries and hundreds of
clients subscribed to their software platform. In any given month,
according to the company, Happy Meal Prep’s software processes
orders of hundreds of thousands of meals, and millions of dollars
in value. After switching to the Happy Meal Prep platform, clients
typically see a 3x improvement on conversion rate, $20 increase in
average order value, and 30% decrease in time spent on routine
tasks.
“Muscle Maker Grill’s meal plan service has the
capability of extending the company’s reach into multiple
geographic areas from one location. Whether working from home, home
schooling or simply wanting an easy solution and variety of
prepared meals, our customers are looking for ways to maintain
healthy diets. I am very impressed with Happy Meal Prep’s track
record and marketing ability” said Michael Roper, CEO of Muscle
Maker Grill. “As we continue to build our infrastructure in the new
restaurant and retail environment, we are now starting to fill in
the infrastructure with new options to satisfy consumer needs. This
combined with ghost kitchens, delivery and non-traditional
locations allows Muscle Maker Grill to keep offering new ways to
reach consumers, where they are located, with multiple consumer
touch points.”
About Muscle Maker Grill
Founded in 1995 in Colonia, New Jersey, Muscle
Maker Grill features high quality, great tasting food, freshly
prepared with proprietary recipes. The menu, created with the
guest’s health in mind, is lean and protein based. It features
all-natural chicken, grass fed steak, lean turkey, whole wheat
pasta, wraps, bowls and more. It also offers a wide selection of
fruit smoothies in a variety of assorted flavors, protein shakes
and supplements. For more information on Muscle Maker Grill,
visit www.musclemakergrill.com.
Forward-Looking Statements
This press release may include “forward-looking
statements” pursuant to the “safe harbor” provisions of the U.S.
Private Securities Litigation Reform Act of 1995. To the extent
that the information presented in this press release discusses
financial projections, information, or expectations about our
business plans, results of operations, products or markets, or
otherwise makes statements about future events, such statements are
forward-looking. Such forward-looking statements can be identified
by the use of words such as “should”, “may,” “intends,”
“anticipates,” “believes,” “estimates,” “projects,” “forecasts,”
“expects,” “plans,” and “proposes.” Although we believe that the
expectations reflected in these forward-looking statements are
based on reasonable assumptions, there are a number of risks and
uncertainties that could cause actual results to differ materially
from such forward-looking statements. You are urged to carefully
review and consider any cautionary statements and other
disclosures, including the statements made under the heading “Risk
Factors” and elsewhere in documents that we file from time to time
with the SEC. Forward-looking statements speak only as of the date
of the document in which they are contained, and Muscle Maker, Inc
does not undertake any duty to update any forward-looking
statements except as may be required by law.
Contact: Muscle Maker Grill Marketing
marketing@musclemakergrill.com
Investor Relations: IR@musclemakergrill.com
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