In recognition of Mental Health Awareness Month, Trident is
donating $200,000 to the Trae Young
Family Foundation
EAST HANOVER, N.J.,
May 18, 2022 /PRNewswire/ -- Trident
is making a $200,000 donation to the
Trae Young Family Foundation (TYFF), with the goal of highlighting
the importance of mental health for all people. New Trident packs
featuring Trae Young are available
exclusively at Walmart beginning in May.
Trae Young has been recognized
for his ongoing efforts to normalize conversations around mental
health and promote overall well-being. His Foundation, the Trae
Young Family Foundation, was founded with the goal of continuing
education on mental health issues for both youth and adults.
Trident's donation will support the Foundation's community-building
and sports programming that impact mental wellness, including
programs for members of the Young Family Athletic Center in Trae's
hometown of Norman, Oklahoma,
among others. The center is scheduled to be completed in 2023.
"I'm thrilled by Trident's commitment to reducing stigmas
associated with mental health," said Trae
Young, professional basketball player and founder of the
Trae Young Foundation. "The Young Family Athletic Center is close
to my heart and this donation will help build a foundation that
will positively impact mental wellness in my hometown for years to
come."
As a trusted brand in oral care, Trident believes in the mission
to help young people overcome the overstimulation of modern life
and support their emotional well-being by taking a moment to
refresh their mind and focus on what matters.
"Trident believes in the power of a sharp and focused mind, and
the value in taking a moment to refresh your mind and focus on what
matters," said Rohit Sakhamuri,
Trident Brand Manager at Mondelēz International. "Trident is
committed to partnering with allies, like the Trae Young Family
Foundation, to continue to positively impact mental wellness for
all people."
Find the Trident pack featuring Trae
Young only in Walmart checkout lines for a limited time.
Follow @TridentGum on Instagram, Twitter and Facebook, and
@tyfamilyfoundation on Instagram. This campaign will also be
supported through social content, a TikTok Live scheduled for
May 20 and influencer partners with
the objective of creating a safe space for discussion on mental
health.
If you or anyone you know may be suffering from a mental health
condition, reach out to a health professional for support.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2021 net
revenues of approximately $29
billion, MDLZ is leading the future of snacking with iconic
global and local brands such as Oreo, belVita and LU
biscuits; Cadbury Dairy Milk, Milka and Toblerone
chocolate; Sour Patch Kids candy and Trident gum.
Mondelēz International is a proud member of the Standard and Poor's
500, Nasdaq 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on Twitter at
www.twitter.com/MDLZ.
About the Trae Young Family Foundation
Founded in
2019, the Trae Young Family Foundation was formed with the goal of
continuing education for mental health problems, particularly cyber
and social media bullying. Children and adults on a daily basis
deal with depression, anxiety and PTSD, among other issues that are
caused by cyber and social media bullying. With continued education
and research, the Trae Young Family Foundation will inspire and
help make a positive impact on children and adults from all walks
of life who suffer from mental health problems. Visit
www.traeyoungfamilyfoundation.org/ or follow the foundation on
Instagram at www.instagram.com/tyfamilyfoundation.
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SOURCE Mondelez International, Inc.