SWEDISH FISH® Partners With TerraCycle® to Launch Recycling Program
June 17 2021 - 8:00AM
SWEDISH FISH®, the #1 fish shaped candy brand in the US*, has
partnered with international recycling leader, TerraCycle® to offer
consumers a free, easy way to recycle their SWEDISH FISH®
packaging. In addition to disposing of the brand’s packaging in an
environmentally conscious way, every shipment of SWEDISH FISH®
packaging waste sent to TerraCycle earns collectors points that can
be used for charitable gifts or converted to cash and donated to a
non-profit, school or charitable organization of their choice.
“We’re excited to start this partnership with
TerraCycle for our SWEDISH FISH® brand. As part of Mondelēz
International, we are on a mission to lead the future of snacking
by creating snacks the right way for both people and planet to
love. We’re continuing to make progress and scale our efforts to
deliver meaningful change.” says Mondelēz International Associate
Director Equity Candy, Mili Laddha.
Through the recycling program, consumers can now
send in SWEDISH FISH® packaging to be recycled for free.
Participation is easy: simply sign up on the TerraCycle program
page www.terracycle.com/en-US/brigades/swedish-fish and mail in the
packaging waste using a prepaid shipping label. Once collected, the
packaging is cleaned and melted into hard plastic that can be
remolded to make new recycled products. “The SWEDISH FISH® brand is
giving their consumers the unique opportunity to responsibly
recycle their candy packaging,” said TerraCycle CEO and Founder,
Tom Szaky. “Participants in this recycling program can have fun and
enjoy their favorite sweet treat.” The SWEDISH FISH® Recycling
Program is open to any interested individual, office, or community
organization. For more information on TerraCycle’s recycling
programs, visit www.terracycle.com.
* Based on Nielsen sales, Non Chocolate Candy
Category, Latest 52 Weeks week ending 3.27.2021
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to
snack right in over 150 countries around the world.
With 2020 net revenues of approximately $27 billion,
MDLZ is leading the future of snacking with iconic global and local
brands such
as OREO, belVita and LU biscuits; Cadbury
Dairy Milk, Milka and Toblerone chocolate; Sour
Patch Kids candy and Trident gum. Mondelēz
International is a proud member of the Standard and Poor’s 500,
Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company
on Twitter at www.twitter.com/MDLZ.
About TerraCycle TerraCycle is an
innovative waste management company with a mission to eliminate the
idea of waste. Operating nationally across 20 countries, TerraCycle
partners with leading consumer product companies, retailers and
cities to recycle products and packages, from dirty diapers to
cigarette butts, that would otherwise end up being landfilled or
incinerated. In addition, TerraCycle works with leading consumer
product companies to integrate hard to recycle waste streams, such
as ocean plastic, into their products and packaging. Its new
division, Loop, is the first shopping system that gives consumers a
way to shop for their favorite brands in durable, reusable
packaging. TerraCycle has won over 200 awards for sustainability
and has donated over $44 million to schools and charities since its
founding more than 15 years ago and was named #10 in Fortune
magazine’s list of 52 companies Changing the World. To learn more
about TerraCycle or get involved in its recycling programs, please
visit www.terracycle.com.
Contacts: |
Jane
Corcoran |
|
+1-847-943-5678 |
|
news@mdlz.com |
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