EAST HANOVER, N.J.,
June 9, 2021 /PRNewswire/
-- This summer, Teddy Grahams
is teaming up with Save the Children's annual 100 Days of Reading
campaign to support parents by offering tips, tools and resources
to provide fun ways to keep kids reading and learning all summer
long.
The pandemic challenged families like never before,
especially academically and socially. According to Save the
Children's 2021 Childhood Report, over half of families say their
children are spending less time learning. The new summer
program is aimed at addressing these issues and kicks off with
"Lighten their Load," an awareness video that shines a light on the
burdens kids are bearing – from loss of learning and social
connections to stress and isolation – that have given them more
than they should carry. Continuing throughout the summer, the
reading-based program will share weekly tips, curated book lists
and wellness exercises, along with partnering with influencers for
fun ways to inspire family reading. Teddy Grahams believes
reading with kids can be magical, helping them develop their minds
and emotions while they discover new worlds and nurture their
imaginations.
"All children deserve to enjoy a carefree childhood, but too
many families don't have that opportunity, especially now
recovering from a year with COVID-19," said Yi Wang, Brand Manager, Teddy Grahams. "We're teaming up with Save the
Children to give parents and caregivers tools that can help.
Through our efforts together, we aim to not only help those in
greatest need, but also to provide free resources for all families
to explore the wonderful world of reading."
Teddy Grahams will
share weekly resources on its official Instagram,
@teddygrahams, in addition to committing $100,000 to the 100 Days of Reading campaign to
help kids in need.
"Kids are facing significant learning gaps as a result of the
pandemic and the shift to distance learning," said Betsy Zorio, Vice President of U.S. Programs for
Save the Children. "Together with Teddy
Grahams, we are excited to provide parents with the
resources to help close that gap and inspire a love of reading
among their kids."
Save the Children's 100 Days of Reading is an annual campaign
that gives kids fun ways to keep reading and learning all summer.
Every link that is clicked or tapped by participants will help
unlock donations of books, educational materials and critical meals
for 750,000 kids living in some of America's most impoverished,
rural communities. Save the Children is working in these
communities every day to ensure children are getting the early
learning and educational support they need to be successful in
school and life.
To support 100 Days of Reading follow @teddygrahams and
@savethechildren on Instagram and Facebook or visit
savethechildren.org/read.
Click – Tap – Read – For Kids in Need.
About Mondelez International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to
snack right in over 150 countries around the world.
With 2020 net revenues of approximately $27 billion,
MDLZ is leading the future of snacking with iconic global and local
brands such
as OREO, belVita and LU biscuits; Cadbury
Dairy Milk,
Milka and Toblerone chocolate; Sour
Patch Kids candy and Trident gum.
Mondelēz International is a proud member of the Standard and Poor's
500, Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company
on Twitter at www.twitter.com/MDLZ.
About Save the Children
Save the Children believes every child deserves a future.
Since our founding more than 100 years ago, we've changed the lives
of more than 1 billion children. In the
United States and around the world, we give children a
healthy start in life, the opportunity to learn and protection from
harm. We do whatever it takes for children – every day and in times
of crisis – transforming their lives and the future we share.
Follow us
on Facebook, Instagram, Twitter and YouTube.
Contacts:
Adriana Torres-Plaza
atorres-plaza@webershandwick.com
Jane Corcoran
Jane.Corcoran@mdlz.com
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SOURCE Teddy Grahams