With the growth of the creator economy, Meta Platforms, Inc. (FB) is taking strategic steps to better monetize its userbase while supporting small businesses, making the most of favorable macroeconomic trends. On October 11, the company announced its decision to host daily live shopping experiences on Facebook and Instagram. Live Shopping Events will be the next big step in the company's efforts to penetrate the fast-growing E-commerce industry. I am bullish on the prospects of Meta Platforms, as I believe the company’s focus on the Metaverse and the booming online shopping industry will fuel earnings growth going forward.
https://www.tipranks.com/news/article/facebook-launches-live-shopping-to-attract-small-businesses?utm_source=advfn.com&utm_medium=referral
Meta Platforms (NASDAQ:FB)
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