This summary highlights selected information contained elsewhere
or incorporated by reference in this prospectus. The summary
does not contain all the information that you should consider
before investing in our common stock. You should read the
entire prospectus carefully, including “Risk Factors” contained in
this prospectus and the documents incorporated by reference
herein, before making an investment decision.
MercadoLibre, Inc. (together with its subsidiaries “us”, “we”,
“our” or the “Company”) is the largest online commerce ecosystem in
Latin America based on unique visitors and page views.
Our platform is designed to provide users with a complete portfolio
of services to facilitate commercial transactions. We are a market
leader in e-commerce in each of Argentina, Brazil, Chile, Colombia,
Costa Rica, Ecuador, Mexico, Peru, Uruguay and Venezuela, based on
number of unique visitors and page views. We also operate online
commerce platforms in the Dominican Republic, Honduras, Nicaragua,
Salvador, Panama, Bolivia, Guatemala and Paraguay.
Through our platform, we provide buyers and sellers with a robust
environment that fosters the development of a large e-commerce
community in Latin America, a region with a population of over 644
million people and with one of the fastest-growing Internet
penetration rates in the world. We believe that we offer
technological and commercial solutions that address the distinctive
cultural and geographic challenges of operating an online commerce
platform in Latin America.
We offer our users an ecosystem of six integrated e-commerce
services: the MercadoLibre Marketplace, the MercadoLibre FinTech
Solution, the MercadoEnvios logistics service, the MercadoLibre
Classifieds service, the MercadoLibre advertising solution and the
MercadoShops online webstores solution.
The MercadoLibre Marketplace is a fully-automated,
topically-arranged and user-friendly online commerce platform,
which can be accessed through our website and mobile app. This
platform enables both businesses and individuals to list
merchandise and conduct sales and purchases online in a fixed-price
MercadoPago is our FinTech solution, designed to facilitate
transactions both on and off our marketplaces by providing a
mechanism that allows our users to securely, easily and promptly
send and receive payments online. Away from our marketplaces,
MercadoPago allows merchants to process payments on their websites
and mobile apps as well as in their stores through QR and MPOS
devices. It also enables users to transfer money in a simple way to
each other. Through MercadoFondo, our users are able to invest the
stored balance in their MercadoPago accounts at competitive rates
and in a simple way. MercadoCredito, our lending solution, allows
us to finance merchants’ working capital needs and consumers’
Through our MercadoEnvios logistics solution, we offer sellers on
our platform technological and operational integration with third
party carriers and other logistics service providers, as well as
fulfillment and warehousing services. Sellers using our the
solution are able to offer a uniform and seamlessly integrated
shipping experience to their buyers at competitive prices.
Through our MercadoLibre Classifieds, our online classifieds
listing service, our users can also list and purchase motor
vehicles, real estate and services in all countries in which we
operate. Classifieds listings differ from Marketplace listings as
they only charge optional placement fees and never final value
fees. Our classifieds pages are also a major source of traffic to
our website, benefitting both the Enhanced Marketplace and
Our MercadoLibre advertising platform enables businesses to promote
their products and services on the Internet. Through this platform,
MercadoLibre’s sellers and large advertisers are able to display
ads on our webpages.
Additionally, through MercadoShops, our online store solution,
users can set-up, manage and promote their own online stores. These
stores are hosted by MercadoLibre and offer integration with the
rest of the ecosystem, namely our marketplaces and payment
services. Users can select between a free model and a
subscription-based model for enhanced functionalities and value
added services on their store.
MercadoLibre also develops and sells enterprise software solutions
to e-commerce business clients in Brazil.