EL SEGUNDO, Calif.,
May 7, 2019 /PRNewswire/
-- Mattel, Inc. (Nasdaq: MAT) today announced the appointment
of Jamie Cygielman, veteran
marketing executive and former Chief Marketing Officer of Iconix
Brand Group, as Senior Vice President and General Manager of
American Girl. Ms. Cygielman will lead the award-winning American
Girl brand across its global consumer base through toys, content
and experiences and she will be responsible for brand and product
strategy. Ms. Cygielman will report to Richard Dickson, Mattel's President and Chief
Operating Officer.
"Jamie is a brilliant marketer and an outstanding leader who has
developed, managed and grown well-known, global consumer businesses
in fashion, beauty, entertainment and toys," said Mr. Dickson.
"Jamie has deep customer insight, a strong track record of driving
effective business turnarounds, and deep expertise in experiential
marketing, all of which make her uniquely suited to recapture the
momentum and maximize the full potential of American Girl as we
continue to transform Mattel into an IP-driven, high-performing toy
company."
"American Girl is a beloved brand whose legacy of inspiring
girls to develop a strong sense of character through creative play
and imagination is more relevant than ever," said Ms. Cygielman. "I
look forward to partnering with Richard and the entire team to
unlock the full potential of this storied brand."
Ms. Cygielman brings 30 years of experience leading innovation,
marketing and business development for iconic brands including
Revlon®, The Radio City Rockettes®, Jones New York©, Thomas &
Friends® and Barbie®. In her most recent role as Chief Marketing
Officer for Iconix Brand Group's portfolio of fashion and lifestyle
brands, Jamie drove industry-leading marketing campaigns, while
leading the digital transformation for the organization. Prior to
that, Ms. Cygielman was the General Manager of Madame Alexander®,
where she successfully led the turnaround effort to reclaim the
doll brand's premium position, cultural relevance and
profitability.
Before this, Ms. Cygielman held senior level marketing and
business development positions at The Jones Group, Inc. as well as
Madison Square Garden, Inc. and
Radio City Music Hall®, where she developed long-term strategies
and re-launched heritage brands to new audiences. Earlier in her
career, as General Manager at HIT Entertainment, Ltd., Ms.
Cygielman led Thomas & Friends™ to the status as the #1
pre-school brand, through content-led tentpole programs, retail
expansion and experiential partnerships. Prior to this, Ms.
Cygielman served as Global Vice President of Marketing for
Barbie.
Ms. Cygielman received a Bachelor of Arts from the University of Michigan and an MBA from the Stern
School of Business at New York
University.
About American Girl
American Girl is a premium brand
for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ:
MAT, www.mattel.com), a creations company that inspires the wonder
of childhood. Headquartered in Middleton,
WI, American Girl offers an inspiring world of dolls,
content, and experiences that nourish a girl's spirit and help
develop her strength of character. Best-selling lines include Truly
Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and American
Girl's classic historical characters. The company sells products
through its award-winning catalogue, on americangirl.com, in its
proprietary U.S. experiential retail stores, as well as at
specialty retailers nationwide. By inspiring girls to be their
best, American Girl has earned the loyalty of millions and the
praise and trust of parents and educators.
About Mattel
Mattel is a leading global children's
entertainment company that specializes in design and production of
quality toys and consumer products. We create innovative products
and experiences that inspire, entertain and develop children
through play. We engage consumers through our portfolio of iconic
franchises, including Barbie®, Hot Wheels®, American Girl®,
Fisher-Price®, Thomas & Friends® and MEGA®, as well as other
popular brands that we own or license in partnership with global
entertainment companies. Our offerings include film and television
content, gaming, music and live events. We operate in 40 locations
and sell products in more than 150 countries in collaboration with
the world's leading retail and technology companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
exploring the wonder of childhood and empowering kids to reach
their full potential. Visit us online at www.mattel.com.
Contacts:
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News
Media
Dena Cook
Dena.Cook@Mattel.com
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SOURCE Mattel, Inc.