EL SEGUNDO, Calif.,
April 10, 2019 /PRNewswire/ -- Polly
Pocket™, a franchise of Mattel (NASDAQ: MAT), today announced top
skateboarder, Sky Brown, as a new
Global Brand Ambassador as she embodies the brand's message that
"Tiny is Mighty!™" The 10-year-old skateboarder is one of the
youngest girls to compete and medal at a professional skateboarding
competition. She dares to challenge the status quo and encourages
girls to take on new adventures, just like Polly Pocket.
As the original collectible brand, last year Mattel
re-introduced Polly Pocket in the original micro-scale size and
compacts that made her a 90's phenomenon. With more than 12 million
compacts sold throughout the years, the Polly Pocket product line
nods to the brand's heritage and surprise factor but reflects an
updated look for this next generation.
"Polly Pocket shows fans that tiny is mighty and we are proud to
welcome Sky into Polly's world as she brings that message to life
and celebrates our brand purpose," said Rebecca Cottrell, Senior Director of global
marketing, Mattel. "Our brand is adventure driven, showing girls
they can accomplish amazing feats. The content on Hulu and the
Polly Pocket YouTube channel inspires girls to take on big
adventures and push the boundaries of their small world."
The year-long partnership will be brought to life through
content across social and digital platforms. The Polly Pocket brand
will also gift a one-of-a-kind micro doll set in Brown's likeness
to celebrate her skateboarding accomplishments.
"I want to inspire girls around the world to chase their dreams
no matter what! When the Polly Pocket brand told me their messaging
was "Tiny is Mighty" I felt that they were describing me," said
Sky Brown. "I want girls to feel
like they can just get out there and crush it, no matter what
anyone else says!"
For additional information on Polly Pocket visit Polly's YouTube
Channel and watch the latest episodes on Hulu now.
About Mattel
Mattel is a leading global children's
entertainment company that specializes in design and production of
quality toys and consumer products. We create innovative products
and experiences that inspire, entertain and develop children
through play. We engage consumers through our portfolio of iconic
franchises, including Barbie®, Hot Wheels®, American Girl®,
Fisher-Price®, Thomas & Friends® and MEGA®, as well as other
popular brands that we own or license in partnership with global
entertainment companies. Our offerings include film and television
content, gaming, music and live events. We operate in 40 locations
and sell products in more than 150 countries in collaboration with
the world's leading retail and technology companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
exploring the wonder of childhood and empowering kids to reach
their full potential. Visit us online at www.mattel.com.
Contacts:
Mattel
Kelly Powers
Kelly.Powers@mattel.com
310-252-3687
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SOURCE Mattel, Inc.