HONG KONG, Jan. 6, 2019 /PRNewswire/ -- Mattel, Inc.
(NASDAQ: MAT) announced today at the Hong Kong Toys & Games
Fair a comprehensive, worldwide licensing agreement with BTS
(acronym for Bangtan Sonyeondan or "Beyond the Scene"), the
seven-member South Korean boy band taking the world by storm.
Under this multi-category license with BTS under its label, Big
Hit Entertainment, Mattel will create dolls, collectible figures,
games, and more. In the wake of sold out tours across the globe,
the collaboration launches this summer with a first-ever
BTS-inspired toy line created around the likenesses of the band's
seven members: RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. The dolls will be fashioned in the
looks from the BTS' iconic and YouTube record-breaking "IDOL" music
video.
"BTS is a pop-culture music phenomenon that transcends age,
culture and language, and through this partnership, Mattel will
offer a new way for millions across the world to engage with the
band," said Sejal Shah Miller, SVP
& Global Brand GM for Mattel. "Partnering with established
franchises that have global appeal is a cornerstone of our strategy
and given our creative expertise, we are perfectly suited to create
products celebrating BTS."
Follow @Mattel for more information and track the conversation
with #BTSxMattel and #BTSDollsOfficial.
About Mattel
Mattel is a leading global children's entertainment company that
specializes in design and production of quality toys and consumer
products. We create innovative products and experiences that
inspire, entertain and develop children through play. We engage
consumers through our portfolio of iconic franchises, including
Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas &
Friends® and MEGA®, as well as other popular brands that we own or
license in partnership with global entertainment companies. Our
offerings include film and television content, gaming, music and
live events. We operate in 40 locations and sell products in more
than 150 countries in collaboration with the world's leading retail
and technology companies. Since its founding in 1945, Mattel is
proud to be a trusted partner in exploring the wonder of childhood
and empowering kids to reach their full potential. Visit us online
at www.mattel.com.
About BTS
BTS, an acronym of Bangtan Sonyeondan or "Beyond the Scene", is a
South Korean boy band that is capturing the hearts of millions of
fans globally. The members of BTS are RM, Jin, SUGA, j-hope, Jimin,
V and Jung Kook. BTS gains
recognition from their authentic, self-produced music. From their
top-notch performances to the way they interact with their fans,
BTS has become a global phenomenon since they debuted in
June 2013. They have mobilized
millions of fans across the world (named ARMY), topped prominent
music charts, sold out worldwide tours and have been recognized
with prestigious awards like the Billboard Music Awards.
Contact: Marissa Beck,
marissa.beck2@mattel.com
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SOURCE Mattel