NEW YORK, Oct. 19, 2021 /PRNewswire/ -- Hinge, the
dating app designed to be deleted, announced today it has teamed up
with the U.S. Surgeon General, Dr. Vivek
Murthy, on a new campaign helping singles combat loneliness
and go on COVID-19 safe dates this fall. The initiative features an
in-depth video where Dr. Murthy provides best practices and
guidelines for dating this cuffing season.
The video includes tips and insights around users' biggest
questions surrounding COVID and dating, from when it's safe to kiss
someone to what to do if you feel sick. It's available starting
today at hinge.co/pandemicdating.
"The pandemic has given us an opportunity to have a
conversation, as a society, about human connection and how
important it is. A lot of people have struggled with loneliness and
isolation during this time, but it's important to remember that you
are not alone," said Surgeon General Vivek
Murthy. "Our relationships are as important as ever, and we
don't have to give up on dating or relationships. There are tools
to help make dating safer during the pandemic, and with open
communication with your partners, you can still pursue those
relationships, helping to make sure that we are healthy, strong,
and happy during this pandemic and long afterward."
Over 18 months into the pandemic, COVID-19 safety continues to
be a priority for daters. In a Hinge survey, a majority of users
shared how it's important to agree on pandemic safety habits with a
match. Additionally, 79% of users are looking for a relationship
right now.
"As the COVID-19 pandemic continues, finding and building
meaningful relationships is more important than ever. We are
honored to work with the Surgeon General on tackling loneliness and
empowering daters with the best information to go on dates this
fall," said Justin McLeod, Founder
and CEO of Hinge.
The campaign is the latest effort from Hinge and the federal
government to encourage COVID-19 safety among singles. In June,
Hinge gave users the option to share their vaccination status on
their profiles. Each U.S. user who updated their vaccination status
received a free Rose, a premium like on the app. In partnering with
the Surgeon General, Hinge aims to provide the most useful and
accurate information for daters as they pursue relationships this
year.
About Hinge
Hinge is the dating app for people who
want to get off dating apps. In today's digital world, singles are
so busy matching that they're not actually connecting, in person,
where it counts. Hinge is on a mission to change that. So we built
a dating app that's designed to be deleted. Currently, the team is
setting up a date every two seconds. On Hinge, there are no rules,
timers, or games. Instead, you'll have unique conversations over
what you've shared on your detailed profile. We're for people who
want to get off the app and out on great dates. And it's
resonating. For two years running, Hinge has been the
fastest-growing dating app in the United
States, United Kingdom,
Canada, and Australia. Match Group (NASDAQ:MTCH) acquired
Hinge in 2018.
Contact: press@hinge.co
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SOURCE Hinge