BETHESDA, Md., March 15, 2021 /PRNewswire/ -- Marriott
International announced a major milestone in its Marriott Bonvoy
portfolio of independent hotel brands, with the opening of the
200th Autograph Collection hotel, the
50th Tribute Portfolio hotel, and the anticipated
opening of the 120th Luxury Collection hotel.
Together, all three Collection brands are expected to expand their
global footprint to nearly 70 new locations in 2021, including 24
new market entries, as the Marriott Bonvoy portfolio continues to
respond to consumer demand for more tailored experiences that suit
the needs of today's traveler.
The Collection brands are focused on offering consumers a range
of independent properties with unique stories inspired by their
destination, and providing owners access to all the benefits
of the Marriott system while retaining their hotel's
individuality.
In the current travel environment, data reflects that travelers
continue to be interested in more individualized and experiential
stays offered by hotels such as those in the Collections portfolio.
Research from Tripadvisor about consumer behaviors during the past
year demonstrates quicker than average recovery in clicks on hotels
with the words "boutique," "luxury," "quaint," "romantic" and
"charming" in their description.1 Social media analysis
conducted on behalf of Marriott saw a significant
year-over-year2 uptick in searches such as
"architecture" + "tells a story" (+155%), "piece of history" +
"hotel" (+100%); and "storytelling" + "building" +"design"
(+322%).
"We know guests are seeking to immerse themselves in the
richness of the locale, to discover what defines the destination,
and to experience one-of-a-kind hotels," said Tina Edmundson, Global Brand & Marketing
Officer, Marriott International.
"This has become increasingly important over the past
year, as those who are waiting to travel are counting down the
days until they make memories on the road again. Our
Collection brands provide travelers with these truly authentic
experiences, enveloped in the convenience and amazing
benefits of being part of the Marriott Bonvoy portfolio.
With new travel opportunities on the horizon, we look forward
to welcoming guests to our distinctive properties in key cities and
resort destinations around the world."
Autograph Collection Makes its Mark with Impressive
Growth
A leader in the soft brand space, Autograph Collection was created
in 2010 with just seven hotels. The brand's compelling approach
allows hotels to retain their independence, while enjoying all the
benefits of being part of the Marriott Bonvoy suite of offerings.
Hand-selected for their inherent craft and distinct perspectives on
design and hospitality, Autograph Collection hotels offer rich
immersive moments that leave a lasting imprint.
Fitting for a brand committed to restoring historic landmarks,
the 200th Autograph Collection hotel is the former
16th Century Palazzo, Grand Universe Lucca, Autograph
Collection, in Lucca, Italy. Known as the city of 101
churches, Lucca is located in the heart of Tuscany, at the
foot of the Apuan Alps and less than half an hour's drive from the
Versilia Coast. Overlooking two of the most beautiful piazzas in
Lucca, the 55-guestroom boutique hotel, complete with nine
unique suites, is perfectly situated for discovering the stunning
city.
Autograph Collection is slated to bring its unique perspective
on hospitality to more travelers in 2021, with 48 hotels
anticipated to join the Collection before the end of the year in
exciting locations around the world – from picturesque ski resorts,
to vibrant European capitals, to all-inclusive beach
destinations.
Slated to open in spring 2021 on Jackson's historic Town Square,
The Cloudveil, Autograph Collection in Jackson Hole, Wyoming, will draw upon the
town's signature Western style, while bringing understated luxury
and a refined, yet relaxed sensibility to the
valley. Muir, Autograph Collection (meaning 'the sea' in
Gaelic) is expected to warmly welcome guests to a distinctly Nova
Scotian experience in Halifax in
summer 2021, with a 'Born of this Place' design mentality and
unprecedented oceanfront views and location. Located in the heart
of Montreal, Humaniti Hotel
Montreal, Autograph Collection is expected to open this spring
as a beacon of modernity in one of North
America's most historic cities. The property will boast 193
light-filled guestrooms and suites, distinct dining concepts
celebrating Quebec's famed
culinary culture, a scene-stealing rooftop pool, tranquil spa,
fitness center and more.
Looking to Europe, The
Marmorosch, Autograph Collection in the Romanian capital of
Bucharest is set on the site of a
former palace and bank built at the end of La Belle
Époque, reflecting the era's dynamic, optimistic and creative
edge. This energy and rich heritage is pulled through in its 217
guestrooms and suites, which are expected to begin welcoming guests
in early summer 2021.
In China, taking its
inspiration from a distinctive landscape and unique
history, CAST Nanjing,
Autograph Collection, will pave the way to an original
experience celebrating the radical juxtaposition of its locale,
with an expected opening in spring 2021. Set on the site of a
century-old cement factory, at this 110-room hotel guests will be
invited to feel and experience the contrast between concrete
materiality and lush greenery in a space where history, nature, and
culture are infused into a vibrant and inspiring journey. Select
guestrooms feature a private hot spring.
Other locations where Autograph Collection expects to open its
doors in 2021 include Singapore,
Seoul, Berlin, Antwerp and Istanbul. Nineteen of Autograph Collection's
expected hotel openings in 2021 will be immersive getaways under
Marriott's new all-inclusive platform in locations in Mexico, the Dominican Republic, Jamaica, St.
Lucia, Antigua and
Costa Rica.
Tribute Portfolio Brings Vibrant Social Scenes to New
Markets
Tribute Portfolio is a growing global family of independent
characterful hotels, drawn together by their passion for
captivating design and their drive to create vibrant social scenes
for guests and locals alike. The brand expects to continue its
expansion in 2021 with 15 new properties planned to open in
locations across the globe, taking the brand from the buzzing
streets of Chattanooga to the
picturesque beaches of Ibiza.
Tribute Portfolio welcomed its 50th hotel in March,
when The Kinley Chattanooga Southside, A Tribute Portfolio Hotel
became the second Kinley hotel to
join the portfolio. The hotel will deliver Kinley's signature down-to-earth, locally
inspired and unpretentiously hip hospitality experience right in
the heart of the city's entertainment district. Guests will be able
to feel Tribute Portfolio's passion for vibrant social scenes while
connecting with friends old and new at Company, the hotel's
speakeasy bar; browse items at the hotel's curated retail outlet;
and enjoy its one-of-a-kind art collection from all-female
Chattanoogan artists.
This summer, Tribute Portfolio is expected to make its debut in
Ibiza, Spain, an iconic island
famed for its social scenes. Situated on the water's edge and with
a hidden oasis garden concept, Hotel Riomar, Ibiza, A Tribute
Portfolio Hotel, where River
(Rio) meets Sea (Mar), brings balance and serenity
through a harmonious connection with nature. Located on the shores
of Santa Eulalia Bay, the hotel is surrounded by the White Isle's
crystal-clear waters on one side and idyllic rolling
landscapes on the other.
Across the Pacific, The HIYORI Chapter, A Tribute Portfolio
Hotel is slated to open in summer 2021 in beautiful
Kyoto, Japan as the tenth Tribute
Portfolio hotel in Asia. The
203-room hotel, located in Kawaramachi Nijo, on the banks of the
Kamo River, will act as an immersive cultural base in dialogue with
the historic and rich beauty of its surroundings. A destination
with truly unique experiences, at the HIYORI Chapter, guests from
near and far will be invited to craft their own story and live like
a local on a journey of exploration.
Other locations where Tribute Portfolio plans to welcome hotels
to the portfolio in 2021 include Washington D.C., USA; Atlanta,
USA; Seville, Spain; and Shenzhen, China.
The Luxury Collection Promises Authentic Experiences in New
Destinations
A collection of unique and legendary properties, The Luxury
Collection represents hotels that define the destination, offering
authentic and indigenous experiences that evoke lasting and
treasured memories.
The Luxury Collection anticipates debuting its 120th
hotel, Matild Palace, A Luxury Collection Hotel, in
Budapest, Hungary this spring. The
130-room Matild Palace boasts a distinctive ambience representative
of its Hungarian heritage, which is unmistakable from the moment
guests step through its doors. Developed under the patronage of Her
Imperial and Royal Highness Maria Klotild of Saxe-Coburg and built
in 1902 by famous Hungarian architects Kálmán Giergl and Flóris
Korb, the iconic property is listed as a UNESCO world heritage
site and is under monumental protection. The award-winning MKV
Design transformed Matild Palace for today's luxury
traveler with Hungarian-influenced design elements and artwork
referencing Budapest
literature. Combining luxurious surroundings with authentic
experiences and lasting memories, Matild Palace will
serve as the gateway to exploring magical Budapest.
Matild Palace is one of four hotels The Luxury Collection
expects to debut in 2021, including its first-ever hotel in
Tasmania with The Tasman, a
Luxury Collection Hotel, in Hobart. Slated to open in fall 2021,
the highly anticipated hotel will boast 152 luxuriously appointed
guestrooms and suites residing in repurposed heritage buildings in
Parliament Square. The brand also expects to expand its
footprint in Asia this spring with
Josun Palace, A Luxury Collection Hotel, in Seoul, South Korea. Originally built in 1914
as one of Korea's first hotels, Josun Palace will draw on its
legacy of craftsmanship and customized service to reaffirm its
position as the hotel of choice for dignitaries, celebrities and
royalty alike. Located in the Gangnam district of central
Seoul, Josun Palace will feature
254 guest rooms, five food & beverage outlets and a wellness
club.
"At a time like no other for the hospitality industry, we're
proud to be opening our hotel as a member of The Luxury
Collection," said Mr. Metehan Özyer, Board Member of Özyer Group,
owner of Matild Palace, A Luxury Collection Hotel. "Being part
of the portfolio has given us the opportunity to preserve this
beautiful landmark and create a truly unique guest experience, all
while being supported by Marriott International's infrastructure
and industry-leading expertise. We look forward to welcoming guests
through our doors in 2021 and beyond."
Independent Experiences with Marriott Bonvoy Benefits
With the Marriott Bonvoy portfolio's three-tier collection
strategy, independent hoteliers have more options to gain access to
the travel program's more than 147 million members and strong
distribution channels, whether through a new build or conversion
hotel. Conversions, which have long been a part of the Marriott
International growth story, continue to be appealing to the owner
and franchisee community as owners seek out the power of Marriott's
brands and programs.
Guests at these properties can earn and redeem Marriott
BonvoyÔ points during their stays and enjoy all the benefits
of staying as a member. All Collections properties are
required to follow Marriott International's Commitment to
Clean policy, developed at the outset of the COVID-19 pandemic
in collaboration with top experts in food and water safety, hygiene
and infection prevention and hotel operations. According to
research by the American Hotel & Lodging Association (AHLA),
81% of travelers are more comfortable staying at hotels with "safe
stay" cleaning and safety protocols implemented3.
Marriott Bonvoy's Collection brands currently include iconic
hotels around the world, such as The Chatwal, A Luxury Collection
Property, New York City; Cotton
House Hotel, Autograph Collection, Barcelona; and The Great Northern Hotel, A
Tribute Portfolio Hotel, London.
Note on forward-looking statements:
This press release contains "forward-looking statements" within the
meaning of U.S. federal securities laws, including expected hotel
openings, demand trends for certain types of stays, travel
experiences and product types; recovery trends and expectations and
similar statements concerning anticipated future events and
expectations that are not historical facts. We caution you that
these statements are not guarantees of future performance and are
subject to numerous evolving risks and uncertainties that we may
not be able to accurately predict or assess, including those we
identify below and other risk factors that we identify in our U.S.
Securities and Exchange Commission filings, including our most
recent Annual Report on Form 10-K. Risks that could affect
forward-looking statements in this press release include the
duration and scope of COVID-19, including the availability and
distribution of effective vaccines or treatments; its short and
longer-term impact on the demand for travel, transient and group
business, and levels of consumer confidence; actions governments,
businesses and individuals have taken or may take in response to
the pandemic, including limiting or banning travel and/or in-person
gatherings or imposing occupancy or other restrictions on lodging
or other facilities; the impact of the pandemic and actions taken
in response to the pandemic on global and regional economies,
travel, and economic activity, including the duration and magnitude
of COVID-19's impact on unemployment rates and consumer
discretionary spending; the ability of our owners and franchisees
to successfully navigate the impacts of COVID-19; the pace of
recovery when the pandemic subsides or effective treatments or
vaccines become widely available; general economic uncertainty in
key global markets and a worsening of global economic conditions or
low levels of economic growth; the effects of steps we and our
property owners and franchisees have taken and may continue to take
to reduce operating costs and/or enhance certain health and
cleanliness protocols at our hotels; the impacts of our employee
furloughs and reduced work week schedules; our voluntary transition
program and our outher restructuring activities; competitive
conditions in the lodging industry; relationships with customers
and property owners; and the availability of capital to finance
hotel growth and refurbishment. Any of these factors could cause
actual results to differ materially from the expectations we
express or imply in this press release. We make these
forward-looking statements as of the date of this press release,
and undertake no obligation to publicly update or revise any
forward-looking statement, whether as a result of new information,
future events or otherwise.
For images of all of the properties featured in
this release, please click HERE.
Marriott International, Inc. (NASDAQ: MAR) is based
in Bethesda, Maryland, USA, and
encompasses a portfolio of more than 7,600 properties under 30
leading brands spanning 133 countries and territories. Marriott
operates and franchises hotels and licenses vacation ownership
resorts all around the world. The company offers Marriott Bonvoy™,
its highly-awarded travel program. For more information, please
visit our website at www.marriott.com, and for the latest
company news, visit www.marriottnewscenter.com. In addition,
connect with us on Facebook and @MarriottIntl
on Twitter and Instagram.
About Autograph Collection Hotels
Autograph Collection Hotels advocates for the original, championing
the individuality of each of its 200+ independent hotels
located in the most desirable destinations across more than 30
countries and territories. Each hotel is a product of
passion and a personal realization of its individual founder's
vision, making each hotel singular and special: Exactly
Like Nothing Else. Hand-selected for their inherent
craft and distinct perspectives on design and hospitality,
Autograph Collection hotels offer rich immersive moments that leave
a lasting imprint. For more information, please
visit www.autographhotels.com, and explore our social media
channels on Instagram, Twitter,
and Facebook to be inspired by immersive moments
that are #ExactlyLikeNothingElse. Autograph Collection
Hotels is proud to participate in Marriott Bonvoy™, the global
travel program from Marriott International. The program offers
members an extraordinary portfolio of global brands, exclusive
experiences on Marriott Bonvoy Moments and unparalleled
benefits including free nights and Elite status recognition.
To enroll for free or for more information about the
program, visit MarriottBonvoy.marriott.com.
About Tribute Portfolio
Tribute Portfolio is a growing global family of characterful,
independent hotels drawn together by their passion for captivating
design and their drive to create vibrant social scenes for guests
and locals alike. With nearly 50 hotels open around the
world, Tribute Portfolio has struck a chord with those who seek out
independent experiences and crave a connection with the community
when traveling. From boutique resorts like Inn at Rancho Santa Fe in California and urban hotels such as The
Vagabond Club in Singapore; to hotels in indie-spirited
locales like Noelle in Nashville
and The Slaak in Rotterdam, each Tribute Portfolio hotel
celebrates its individuality, offering travelers a
fresh, often colorful, perspective. Stay with character and
stay connected on Instagram,
Twitter and Facebook. Tribute Portfolio is
proud to participate in Marriott Bonvoy™, the global travel program
from Marriott International. The program offers members an
extraordinary portfolio of global brands, exclusive experiences
on Marriott Bonvoy Moments and unparalleled benefits
including free nights and Elite status recognition.
To enroll for free or for more information about the
program, visit MarriottBonvoy.marriott.com.
About The Luxury Collection® Hotels & Resorts
The Luxury Collection®, part of Marriott International, Inc., is
comprised of world-renowned hotels and resorts offering unique,
authentic experiences that evoke lasting, treasured memories. For
the global explorer, The Luxury Collection offers a gateway to the
world's most exciting and desirable destinations. Each hotel and
resort is a unique and cherished expression of its location; a
portal to the destination's indigenous charms and treasures.
Originated in 1906 under the CIGA® brand as a collection of
Europe's most celebrated and
iconic properties, today The Luxury Collection brand is a
glittering ensemble of nearly 120 of the world's finest hotels and
resorts in more than 35 countries and territories. All of these
hotels, many of them centuries old, are internationally recognized
as being among the world's finest. For more information and new
openings, visit theluxurycollection.com or follow Twitter,
Instagram and Facebook. The Luxury Collection is proud to
participate in Marriott Bonvoy™, the global travel program from
Marriott International. The program offers members an extraordinary
portfolio of global brands, exclusive experiences on Marriott
Bonvoy Moments and unparalleled benefits including free nights
and Elite status recognition. To enroll for free or for more
information about the program,
visit MarriottBonvoy.marriott.com.
1 TripAdvisor with Phocuswright, November 2020
https://www.tripadvisor.com/InfoCenterV6?ctr=covid19_whitepaper_november2020&cja=12525324&cjp=8157578&cjs=ki94x1ug50027ti30047g
2 2020 vs. 2019
3 AHLA with Morning Consult, August 2020
https://www.ahla.com/sites/default/files/Survey_Frequent%20Travelers%20View%20on%20Hotel%20Cleaning%20and%20Safety%20Initiatives.pdf
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SOURCE Marriott International, Inc.