SAN MATEO, Calif., April 2, 2015 /PRNewswire/ -- Marketo, Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, today announced that The Stow Company has
selected Marketo's Engagement Marketing Platform to power its
digital marketing efforts as it rapidly scales its go-to-market
efforts.
The Stow Company, the leading provider of custom and kit-based
storage and organization systems for all areas of the home, tapped
Marketo's Engagement Marketing Platform to help develop and execute
digital marketing campaigns to promote its products such as
do-it-yourself, retail and installed closet and home organization
systems. The Stow Company needed a system to scale and reach more
customers as they accelerated growth in its various channels.
The Stow Company turned to Marketo not only because of its
ability to scale and handle more complex digital marketing efforts,
but because of Marketo's ability to seamlessly integrate into
Stow's current sales software systems. In addition, the Stow
Company is using Marketo's software to drive personal, relevant
conversations with its customers that result in long-term
relationships. As a result, the Stow Company can more quickly
convert opportunities into customers and can deliver more accurate
reports of its sales and marketing efforts.
"The Stow Company needed to be able to move efficiently and
effectively, sending the right messages at the right time during
each customer's journey. Leveraging Marketo will help us ensure
that we're providing a thoughtful, individualized customer
experience as it relates to our superior storage products," said
Sharon Swendner, Vice President of
Marketing and Communications at The Stow Company.
About Marketo
Marketo
(NASDAQ: MKTO) provides the leading marketing software
and solutions designed to help marketers master the art and science
of digital marketing. Through a unique combination of innovation
and expertise, Marketo is focused solely on helping marketers keep
pace in an ever-changing digital world. Spanning today's digital,
social, mobile and offline channels, Marketo's Engagement Marketing
Platform powers a set of breakthrough applications to help
marketers tackle all aspects of digital marketing from the planning
and orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation®, a thriving network of more
than 400 third-party solutions through our LaunchPoint® ecosystem
and over 50,000 marketers who share and learn from each other to
grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA with offices
in Europe, Australia and Japan, Marketo serves
as a strategic marketing partner to more than 3,750 large
enterprises and fast-growing small companies across a wide variety
of industries. For more information, visit www.marketo.com.
About Stow
Founded in 1984 in Holland, Mich., The Stow Company is the
leading provider of storage and organization systems for all areas
of the home. With manufacturing facilities in Holland, Mich., and Indianapolis, Ind., the company's innovative
products and services are tailored to customers' needs through four
distribution channels. ORG Home® custom solutions are available
through a nationwide network of authorized design and installation
dealers (www.ORGHome.com). EasyClosets® do-it-yourself, custom-cut
products are sold online at www.EasyClosets.com. Easy Track®
modular storage systems are available through leading home
improvement retailers (www.EasyTrack.com). Distinctive Wine
Cellars™, available through authorized design and installation
dealers, provides custom wine cellars and storage solutions
(www.DistinctiveWineCellars.com). The Stow Company is part of The
Windquest Group.
PR Contact:
Marissa
Lyman
Marketo, Inc.
T: 1.650.727.6821
M: 1.408.529.4231
E: mlyman@marketo.com
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SOURCE Marketo, Inc.