SAN MATEO, Calif., March 5, 2015 /PRNewswire/ -- Marketo Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, today announced that Redstone Federal
Credit Union, the largest credit union in Alabama and one of the 25 largest federal
credit unions in the nation, has selected Marketo's engagement
marketing platform to keep its 370,000-member base and prospects
informed about its new checking products through engaging,
personalized conversations.
With a lean marketing team in place, Redstone Federal Credit
Union previously relied on outdated solutions that required heavy
technical support for email marketing. Wanting to shift from
one-off campaigns to continuous engagement, the team needed a
powerful marketing technology to grow their membership and automate
their marketing communications. After identifying and considering
several solutions, Redstone Federal Credit Union selected Marketo
for their thought leadership and knowledgeable support team, and
due to the platform's extensive engagement marketing
capabilities. The Redstone marketing team also selected Marketo
because of its ease of use, which meant a seamless, speedy
integration process.
Redstone Federal Credit Union leveraged Marketo to create
outbound campaigns, landing pages and advice-driven content that
supported online advertising and also used Marketo's platform to
inform members about five new checking account products. Redstone
Federal Credit Union's first campaign was so successful, the member
and customer support team requested to slow down the pace of
campaign emails so they could keep up with new account sign-ups.
The Redstone team sent a series of emails to 140,000 contacts,
resulting in 2,400 content downloads and 5,500 new or upgraded
accounts, achieving a quarter of their annual online conversions
goal in only seven weeks.
"With a lean team in place, we needed a way to leverage the
resources we have to engage with our 370,000-member base and
prospective members," said Ken Jost,
senior assistant vice president of marketing at Redstone Federal
Credit Union. "Not only did Marketo help us reach our annual
account conversions goal in a record-breaking amount of time, but
they have also helped us quantify the marketing function's value
within our organization."
About Redstone Federal Credit Union
Redstone Federal Credit Union is a federally chartered credit
union headquartered in Huntsville,
Alabama and is regulated and insured by the National Credit
Union Administration (NCUA). With over 370,000 members and more
than $3 billion in assets, Redstone
is the largest credit union in Alabama and among the 25 largest federal
credit unions in the nation.
About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software
and solutions designed to help marketers master the art and science
of digital marketing. Through a unique combination of innovation
and expertise, Marketo is focused solely on helping marketers keep
pace in an ever-changing digital world. Spanning today's digital,
social, mobile and offline channels, Marketo's Engagement Marketing
Platform powers a set of breakthrough applications to help
marketers tackle all aspects of digital marketing from the planning
and orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation®, a thriving network of more
than 400 third-party solutions through our LaunchPoint® ecosystem
and over 50,000 marketers who share and learn from each other to
grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA
with offices in Europe,
Australia and Japan, Marketo serves as a strategic marketing
partner to more than 3,750 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
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SOURCE Marketo