DUBLIN, Feb. 19, 2015 /PRNewswire/ -- Marketo Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, today announced the appointment of
Alan Banks as Managing Director,
Europe, Middle East and Africa (EMEA). Banks brings more than 23 years
of experience working with several of the world's top technology
companies. In his new role, Banks will lead Marketo's growing
operation in EMEA with responsibility for overall business
operations across the region.
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Banks succeeds Fergus Gloster,
who helped establish Marketo's presence in EMEA. Gloster will
remain for a transition period, after which he intends to retire
from Marketo to pursue personal interests.
Banks joins Marketo from LivePerson where he held a number of
key leadership positions, most recently as Executive Vice
President, Global Sales and Customer Success. During his time at
LivePerson, Banks was instrumental in achieving strong sales growth
and increased pipeline development.
Prior to joining LivePerson, Banks worked at Adobe Systems for
four years, leading Northern
Europe which encompassed the Digital Marketing and Digital
Media businesses. He has also held senior roles with
Hewlett-Packard, SAP and CA Technologies.
"As we continue our investment and growth in EMEA, we are
delighted to welcome Alan to the Marketo team," said Steve Winter, Executive Vice President,
Worldwide Sales and Operations at Marketo. "His impressive track
record and extensive experience leading high-performing sales
organisations will help us continue the strong momentum we are
experiencing internationally."
"It's an honour to assume responsibility for the Marketo EMEA
team which Fergus Gloster has
built," said Banks. "I am committed to continuing and building on
his successes, as we expand operations throughout the region and
solidify our position as the leading engagement marketing platform.
Marketo's focus on innovation coupled with the expertise of our
teams, not only in EMEA but globally, will help to fuel our growth
and ensure we drive the business to the next level."
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading marketing software and solutions designed to help marketers
master the art and science of digital marketing. Through a unique
combination of innovation and expertise, Marketo is focused solely
on helping marketers keep pace in an ever-changing digital world.
Spanning today's digital, social, mobile and offline channels,
Marketo's Engagement Marketing Platform powers a set of
breakthrough applications to help marketers tackle all aspects of
digital marketing from the planning and orchestration of marketing
activities to the delivery of personalized interactions that can be
optimized in real-time. Marketo's applications are known for their
ease-of-use, and are complemented by the Marketing Nation®, a
thriving network of more than 400 third-party solutions through our
LaunchPoint® ecosystem and over 50,000 marketers who share and
learn from each other to grow their collective marketing expertise.
The result for modern marketers is unprecedented agility and
superior results. Headquartered in San
Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to more than 3,750 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.