Magellan Rx Management Announces Pilot with Digital Health Company, Wellth
February 10 2021 - 6:30AM
Business Wire
Behavioral economics program to improve
medication adherence and health outcomes
Magellan Rx Management, the full-service pharmacy benefits
management division of Magellan Health, Inc. (NASDAQ: MGLN),
announced today the implementation of a pilot to expand its digital
health suite by offering Wellth, a digital behavioral change
program, with the goal of improving medication adherence and
overall health. The pilot will focus on leveraging behavioral
economics to improve health outcomes for various conditions
including diabetes, hypertension, hyperlipidemia, depression,
asthma, and psychosis.
“Wellth is a unique solution, which leverages the proven science
of behavioral economics to drive habit formation and behavior
change in people with chronic conditions. It is about more than
medication adherence, it’s about transforming the way individuals
manage their conditions,” said Caroline Carney, M.D., Chief Medical
Officer of Magellan Health. “We are excited to be working with
Wellth and are eagerly anticipating the results of our pilot
program, particularly for individuals with both behavioral health
and medical conditions.”
The pilot will aim to improve member outcomes and promote health
equity by using digital technology and artificial intelligence to
help members build lasting healthy habits through a personalized
experience. Members will receive daily financial incentives for
verifying adherence to prescribed care plans through daily
check-ins, like taking a picture of their medication(s) – which are
immediately processed by Wellth’s AI technology for verification,
with pertinent insights relayed directly to care teams. Members get
a fun, easy and motivating experience along with instant
gratification of keeping their endowed rewards, which they redeem
at milestone intervals throughout the duration of their
program.
“Magellan Rx’s commitment to improving medication adherence and
driving value for their customers makes them a perfect partner for
Wellth,” said Matthew Loper, CEO and Co-founder of Wellth.
“Rewarding members for building healthy behaviors, while also
helping members use those rewards to cover real world expenses, is
the embodiment of Wellth’s mission. We are excited to be working
alongside Magellan Rx to drive value for their customers and
ultimately, create better health outcomes for the members they
serve.”
About Wellth: Wellth is a digital behavior change company
that creates de novo motivation in the highest-risk, least engaged
segment of the chronic disease population. Powered by a behavioral
economics engine paired with an intuitive, consumer-grade
smartphone experience designed to motivate and delight, Wellth
rewards members with daily financial incentives for verifying
adherence to prescribed care plans. The company's mission is to
ensure the adoption and success of value-based care by helping
health plans and risk-bearing healthcare providers better
understand their populations, improve customer health, and lower
costs. Learn more at www.wellthapp.com.
About Magellan Rx Management: Magellan Rx Management, a
division of Magellan Health, Inc., is shaping the future of
pharmacy. As a next-generation pharmacy organization, we deliver
meaningful solutions to the people we serve. As pioneers in
specialty drug management, industry leaders in Medicaid pharmacy
programs and disruptors in pharmacy benefit management, we partner
with our customers and members to deliver a best-in-class
healthcare experience.
About Magellan Health: Magellan Health, Inc. is a leader
in managing the fastest growing, most complex areas of health,
including special populations, complete pharmacy benefits and other
specialty areas of healthcare. Magellan supports innovative ways of
accessing better health through technology, while remaining focused
on the critical personal relationships that are necessary to
achieve a healthy, vibrant life. Magellan's customers include
health plans and other managed care organizations, employers, labor
unions, various military and governmental agencies and third-party
administrators. For more information, visit MagellanHealth.com.
(MGLN-GEN)
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version on businesswire.com: https://www.businesswire.com/news/home/20210210005179/en/
Media: Lilly Ackley, ackleyl@magellanhealth.com, (860)
507-1923 Investors: Darren Lehrich,
lehrichd@magellanhealth.com, (860) 507-1814
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