The grand opening of Lucid Studio at Cours de Rive 10 to take
place on 18th of November
AMSTERDAM, Nov. 17, 2022 /PRNewswire/ -- Lucid Group
(NASDAQ: LCID), which is setting new standards with its advanced
luxury electric vehicles, today announced plans to open its first
retail location in Switzerland –
the Lucid Studio at Cours de Rive 10 in Geneva – on Friday,
November 18, 2022.
The luxury retail space will invite customers to experience the
Lucid brand and its products in the heart of Geneva. The Swiss Studio will mark the
company's second retail location in Europe, after the Munich Studio opening in May
of this year. Lucid expects to expand its physical footprint
throughout additional countries in Europe in the coming years.
"The response to Lucid at the recent preview event in
Zurich has been tremendous, which
reflects the country's unique embrace of luxury, innovation and the
environment.' said Zak Edson, Vice
President of Sales and Service, Lucid Group. "We have a growing
number of Lucid Air reservation holders in Switzerland and the new Lucid Studio in
Geneva will provide the perfect
opportunity for EV enthusiasts to engage with and learn about the
groundbreaking Lucid Air.
Studio Experience
With a direct-to-consumer model, every Lucid Studio offers a
digitally oriented premium experience tailored to each customer's
preferences, whether they visit in-person, make inquiries entirely
online, or combine the two. Lucid's Geneva Studio will allow
customers to fully experience the brand and gain information about
its products in a location that underscores the company's unique
design aesthetic. Exploring a Lucid Studio, visitors will get a
vision - in their local language - of how the company draws
inspiration from the beauty, innovation, and diversity of its home
state of California (USA).
European Expansion
Lucid accepts reservations from European customers and is
expected to deliver the first vehicles in Europe at the end of 2022. By placing a fully
refundable reservation starting at €300 EUR, customers in
Austria, Belgium, Denmark, Finland, France, Germany, Italy, Monaco, the
Netherlands, Norway,
Spain, Sweden, Switzerland, and the UK can secure their place
in line for the Lucid Air Pure, Touring, and Grand Touring models
when deliveries begin in their respective countries. Further
expansion in Europe is planned in
the future, including additional Studios and services centers in
major European cities.
About Lucid Group
Lucid's mission is to inspire the
adoption of sustainable energy by creating advanced technologies
and the most captivating luxury electric vehicles centered around
the human experience. The company's first car, Lucid Air, is a
state-of-the-art luxury sedan with a California-inspired design that features
luxurious full-size interior space in a mid-size exterior
footprint. The highly anticipated Lucid Air Grand Touring features
819 horsepower. Deliveries of Lucid Air, which is produced at
Lucid's factory in Casa Grande,
Arizona, are currently underway to U.S. and Canadian
customers.
Media Contacts
media@lucidmotors.com
Trademarks
This communication contains trademarks, service marks, trade names
and copyrights of Lucid Group, Inc. and its subsidiaries and other
companies, which are the property of their respective
owners.
Forward-Looking Statements
This communication includes "forward-looking statements" within the
meaning of the "safe harbor" provisions of the United States
Private Securities Litigation Reform Act of 1995. Forward-looking
statements may be identified by the use of words such as
"estimate," "plan," "project," "forecast," "intend," "will,"
"shall," "expect," "anticipate," "believe," "seek," "target,"
"continue," "could," "may," "might," "possible," "potential,"
"predict" or other similar expressions that predict or indicate
future events or trends or that are not statements of historical
matters. These forward-looking statements include, but are not
limited to, statements regarding plans and expectations with
respect to the new Lucid Studio in Geneva, Switzerland, including studio
experience, Lucid's expectations regarding its expansion in
Europe, timing of delivery of
Lucid vehicles to Europe, pricing,
availability of Lucid vehicles, and the promise of Lucid's
technology. These statements are based on various assumptions,
whether or not identified in this communication, and on the current
expectations of Lucid's management. These forward-looking
statements are not intended to serve as, and must not be relied on
by any investor as, a guarantee, an assurance, or a definitive
statement of fact or probability. Actual events and circumstances
are difficult or impossible to predict and may differ from these
forward-looking statements. Many actual events and circumstances
are beyond the control of Lucid. These forward-looking statements
are subject to a number of risks and uncertainties, including those
factors discussed under the heading "Risk Factors" in Part II, Item
1A of Lucid's Quarterly Report on Form 10-Q for the quarter ended
September 30, 2022, as well as other documents Lucid has filed or
will file with the Securities and Exchange Commission. If any of
these risks materialize or Lucid's assumptions prove incorrect,
actual results could differ materially from the results implied by
these forward-looking statements. There may be additional risks
that Lucid currently does not know or that Lucid currently believes
are immaterial that could also cause actual results to differ from
those contained in the forward-looking statements. In addition,
forward-looking statements reflect Lucid's expectations, plans or
forecasts of future events and views as of the date of this
communication. Lucid anticipates that subsequent events and
developments will cause Lucid's assessments to change. However,
while Lucid may elect to update these forward-looking statements at
some point in the future, Lucid specifically disclaims any
obligation to do so. These forward-looking statements should not be
relied upon as representing Lucid's assessments as of any date
subsequent to the date of this communication. Accordingly, undue
reliance should not be placed upon the forward-looking
statements.
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